ABEER AYUB SILAT
OTHER-UNCATEGORIZED
· 2011
Email
abeerayub@gmail.com
Phone
0332 3676530, 0323 2020129
LinkedIn
—
GitHub
—
Academic
Program
MBA
CGPA
3.75
Year
2011
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
—
Career
Current role
—
Target role
—
Skills
Brand Management, Advertising, Consumer Behavior, Sales Management, Media Management, Personal Selling, Mobile Marketing Strategies, Strategic Marketing, Social Marketing, dress designing, fashion related entrepreneurship, non-fiction literature, political and socio-economic issues, swimming, cricket, adventure sports, education of the labor-class women
Verbatim text
The exact text the LLM saw on the page (or the booklet text from the old import).
This is what powers semantic search.
IBA GRADUATE DIRECTORY 2011 ABEER AYUB SILAT PROFILE Date of Birth: February 4, 1986 Phone # : 0332 3676530, 0323 2020129 Email: abeerayub@gmail.com Field of Interest: Marketing City: Karachi EDUCATIONAL QUALIFICATIONS MBA | 2011 | Institute of Business Administration, Karachi | 3.75(92.29%) BBA | 2009 | Institute of Business Administration, Karachi | 3.31 A Levels | 2005 | St. Patrick’s High School, Karachi | 2As 1B O Levels | 2003 | Dawood Public School, Karachi | 7 As 2Bs ACADEMIC ACHIEVEMENTS Earned scholarship from HEC-USAID Program 2005 - 2009 Earned scholarship from Bhaimia Foundation 2009 - 2011 ELECTIVE COURSES Brand Management, Advertising, Consumer Behavior, Sales Management, Media Management, Personal Selling, Mobile Marketing Strategies, Strategic Marketing, Social Marketing WORK EXPERIENCE Nov 2010 - Apr 2011 : MBA Project for “Easy Paisa”, Telenor Pakistan; Marketing Jun 2010 - Aug 2010 : Intern - Abu Dawood Pakistan- Finance Department Aug 2009 - Jan 2010 : Intern - Pak Arab Refinery Limited -Finance Group June 2007 - July 2007 : Intern - ICI Pakistan- Business Development MAJOR TERM PAPERS / REPORTS / PROJECTS Analyzed the post acquisition corporate strategy of ICI Pakistan Limited to assess the impact of Akzo Nobel Led a brand tracking and audit study on Rooh Afza to assess consumer understanding & growth avenues Prepared a detailed analysis on Mobile Marketing in Pakistan to suggest better use of the medium. Analyzed the impact of Social Class on purchase behavior of consumers in the Pakistani market. EXTRA-CURRICULAR ACTIVITIES Member, Girl’s Throw ball team, Dawood Public School, 2002 Member, Debate Team, Dawood Public School, 2002-2003 SKILLS AND INTERESTS Interested in dress designing and exploring novel avenues for fashion related entrepreneurship Enjoy reading non-fiction literature. Keen follower of political and socio-economic issues in Pakistan. Keen interest in swimming, cricket and adventure sports. Interested in improving the education of the labor-class women of Pakistan MBA CLASS OF 2011 03