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ERUM ARIF

OTHER-UNCATEGORIZED · 2011
Email
arif_erum@hotmail.com
Phone
0213-5880701, 0302-2464516
LinkedIn
GitHub

Academic

Program
MBA
CGPA
3.61
Year
2011
Education
Institute of Business Administration
Address
Karachi
DOB

Career

Current role
Target role
Skills
Strong verbal / written communication in English and Urdu, Strong teamwork skills and dedication, Proficient in MS Office

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.
IBA GRADUATE DIRECTORY 2011

ERUM ARIF

PROFILE
Date of Birth: September 21, 1986
Phone # : 0213-5880701, 0302-2464516
Email: arif_erum@hotmail.com
Field of Interest: Marketing
City: Karachi

EDUCATIONAL QUALIFICATIONS
MBA | 2011 | Institute of Business Administration, Karachi | 3.61 (89.70%)
BBA | 2009 | Institute of Business Administration, Karachi | 3.65 (90.83%)
A Levels | 2005 | Saint Patricks High School, Karachi | 4As 1B
O Levels | 2003 | Saint Josephs Convent School, Karachi | 7 As 2Bs

ACADEMIC ACHIEVEMENTS
Earned merit scholarship (50%) from IBA in the 2nd, 3rd, and 4th semesters of MBA.
Secured 2nd position in second and fifth semesters and 3rd position in fourth and sixth semesters of BBA
Received 2 Gold Medals in A-levels for A-level results and a Silver Medal in Science Exhibition
Received NICAS certificates in O-levels

ELECTIVE COURSES
Brand Management, Industrial Marketing, Financial Modelling, Security Analysis & Capital Markets, Project Management,
Consumer Behavior*, Sales Management*, Advanced & Applied Business Research*, Strategic Marketing*, Analysis of
Financial Statements*
*In process

WORK EXPERIENCE
June 2010 - July 2010 : 6 weeks internship at Allied Bank Limited – Trade & Operations department
June 2009- Nov 2009 : 5 months Work Project at Arif-Habib Investments Limited – Equity Research
June 2008 - July 2008 : 6 weeks internship at Citibank – Cards Sales department -Consumer Banking Group
June 2006 - July 2006 : 6 weeks internship at Citibank. – Global Transactions Services department

MAJOR TERM PAPERS / REPORTS / PROJECTS
MBA Project on Branding J. Ladies Wear Lines
Undertook a Term project on devising marketing strategy for a brand in pain- Tetley
Conducted a Brand Audit and Tracking study of Lipton tea bags
Prepared an analysis and investment recommendation report on Attock Petroleum Limited
Prepared a report on the Tea industry of Pakistan
Analyzed financial statements of companies listed on KSE 100 index for Business Recorder
Initiated and executed a marketing research for National Foods
Prepared a valuation model of PSO and Fauji Fertilizer Company Limited

EXTRA-CURRICULAR ACTIVITIES
Finance Manager, IBA Leadership Conference, 2008
Member of the Social Events Society, IBA, 2007-2008
Member of the Community Works Society, IBA, 2007-2008
Member of the Urdu Literary Society, IBA, 2007-2008
Member of the Arts Council, IBA, 2005-2006
Member of the Islamic Business Society, IBA, 2005-2006
Member of the Social Events Society, IBA, 2006-2007
Member of the Inter-Batch Throwball Team, IBA 2005-2006

SKILLS AND INTERESTS
Strong verbal / written communication in English and Urdu
Strong teamwork skills and dedication
Proficient in MS Office
Interested in arts and crafts
Interested in sports such as badminton and throwball

44 MBA CLASS OF 2011
Provenance
Source file: MBA GD 2011.pdf
From job #313 page 53
Created: 1778265035