REEDA SHEIKHANI
OTHER-UNCATEGORIZED
· 2011
Email
reeda.sheikhani@gmail.com
Phone
0213-2250197, 0345-3201266
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.45
Year
2011
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Brand Management, Advertising, Consumer Behavior, Sales Management, Performance and Compensation Management, Financial Modeling, Analysis of Financial Statements, Advanced Portfolio Management, Retailing, Strategic Marketing, Services Marketing, Industrial Marketing, Media Management
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REEDA SHEIKHANI PROFILE Date of Birth: May 6, 1986 Phone # : 0213-2250197, 0345-3201266 Email: reeda.sheikhani@gmail.com Field of Interest: Marketing City: Karachi EDUCATIONAL QUALIFICATIONS MBA | 2011 | Institute of Business Administration, Karachi | 3.45 (86.56%) BBA | 2009 | Institute of Business Administration, Karachi | 2.93 (83.51%) A Levels | 2005 | The Lyceum School, Karachi | 2 B's and 2 C's O Levels | 2003 | The Mama Parsi Girls' Secondary School, Karachi | 5 A's and 7 B's ACADEMIC ACHIEVEMENTS Earned scholarship from HEC-USAID Program 2009 - 2011 ELECTIVE COURSES Brand Management, Advertising, Consumer Behavior, Sales Management, Performance and Compensation Management, Financial Modeling, Analysis of Financial Statements, Advanced Portfolio Management, Retailing, Strategic Marketing*, Services Marketing*, Industrial Marketing*, Media Management* and Strategic Management* *In process WORK EXPERIENCE October 2010 – June 2011 : Consultancy and research project for the School of Leadership (SoL). June 2010 – August 2010 : 10 weeks internship at Abudawood Pakistan-General Management Function August 2009 - Dec 2009 : 6 months work project at Chevron Pakistan Ltd – Card Marketing Function June 2008 – July 2008 : 6 weeks internship at Pfizer Pharmaceuticals- Sales Department June 2006 – July 2006 : 4 weeks internship at Citibank N.A. – Global Consumer Group Cards Department. MAJOR TERM PAPERS / REPORTS / PROJECTS Developed and marketed key-chains and pens to IBA students as part of Marketing project. Prepared a report on the demutualization of the Karachi Stock Exchange Developed a business plan on Bonsai Plants as part of Entrepreneurship project Prepared a project to show the effectiveness of Brand Based Communications. Conducted business research to gauge the market potential for the entry of a high end coffee shop. Prepared a project for advertising to study Subliminal effects used in Advertising. Prepared and presented a comprehensive report on the Insurance Sector of Pakistan. Analyzed, prepared and presented a detailed report on the Telecom Sector in Pakistan. Prepared a term paper for Developmental Economics on the Role of Microfinance in Development. Analyzed and prepared a comprehensive report on the financial analysis of the Pharmaceutical Industry. EXTRA-CURRICULAR ACTIVITIES Currently giving tuitions at home to O’Level Students. Member Seminar Society, BASC, IBA, 2005-2007. Member, Social Events Society, BASC, 2005 and 2007. Member, Operations team for the seminar, Insurance: An Emerging Sector. Volunteer at Al-Umeed Rehabilitation Center in 2004. House Prefect, in 2003, Mama Parsi Girls’ Secondary School. Deputy to the Urdu Literary Secretary on the Students Council in Mama Parsi Girls’ Secondary School, 2003. Member, English Dramatics Sub Committee and helped in the organization of the Annual Talent Show in 2003. SKILLS AND INTERESTS Interests include reading, writing and traveling