SAHAR AFZAL SIDDIQUI
OTHER-UNCATEGORIZED
· 2011
Email
afzal.sahar@gmail.com
Phone
0321-2101372, 021-34975757
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.82
Year
2011
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
Brand Management, Advertising, Consumer Behavior, Sales Management, Retail Management, Media Management, Industrial Marketing, Personal Selling, Social Marketing, Islamic Banking and Finance, travelling, arts, photography, cooking, dress designing
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IBA GRADUATE DIRECTORY 2011 SAHAR AFZAL SIDDIQUI PROFILE Date of Birth: November 9, 1986 Phone #: 0321-2101372, 021-34975757 Email: afzal.sahar@gmail.com Field of Interest: Marketing / Sales City: Karachi EDUCATIONAL QUALIFICATIONS MBA | 2011 | Institute of Business Administration, Karachi | 3.82(92.12%) BBA | 2009 | Institute of Business Administration, Karachi | 3.43 Intermediate | 2005 | Aga Khan Higher Secondary School, Karachi | A Grade O'Levels | 2003 | Springfield School, Karachi | 4 A's, 5 B's ACADEMIC ACHIEVEMENTS Recipient of the IBA Dean’s Honor Award in 2010 Secured the 3rd Position in BBA 6th semester ELECTIVE COURSES Brand Management, Advertising, Consumer Behavior, Sales Management, Retail Management, Media Management, Industrial Marketing, Personal Selling, Social Marketing, Islamic Banking and Finance WORK EXPERIENCE Oct 2010 to present : MBA Work Project at Telenor Pakistan - Brand ‘Easy Paisa’ Sep 2010 - Jan 2011 : Teaching Assistant for the Course ‘Performance and Compensation Management’ Aug 2010 - Sep 2010 : 4 weeks internship at AkzoNobel Pakistan – Marketing Department Jun 2010 - Jul 2010 : 6 weeks internship at Engro Foods Limited – Marketing Department. Aug 2009 - Jan 2010 : 6 months work project at Engro Corporation Limited Jun 2008 - Jul 2008 : 6 weeks internship at Citibank – Credit Department (Awarded the CBM Spot Award, 2008) MAJOR TERM PAPERS / REPORTS / PROJECTS Conducted a brand tracking study for Asia’s most popular red syrup ‘Rooh Afza’ Studied the Sales Management Structure at Unilever Pakistan Analyzed and conducted a brand audit for ‘KIWI Shoe Polish” Developed a social marketing campaign for Greenstar Pakistan – “Clean Hands, Save lives” Conducted a trade side study for ‘Owsum’ and planned and supervised its activation campaign Worked on the project relating to Engro Corporation’s Branding Exercise during its corporate restructuring EXTRA-CURRICULAR ACTIVITIES Member, Marketing and Guest Relations Team, IBA HR Forum, 2011 Participated in the P&G University Challenge, 2010 Participated in the Lipton Talent Hunt contest, 2010 Member, Marketing Team, IBA Flood Rehabilitation Program, 2010 Editor, Business Recorder- Developed one pager analysis for KESC 100 index companies, 2010 Participated in the IBA Business Plan Competition, 2009 Assistant Manager, IBA Literary Society, 2009 SKILLS AND INTERESTS Enjoy travelling, arts and photography Have partnered with TCF as a mentor for an initiative involving personality grooming of their students Have a passion for trying out creative ways of cooking and dress designing MBA CLASS OF 2011 153