Samar Irshad Sethi

Academic

Career

Verbatim text

IBA GRADUATE DIRECTORY 2011

SAMAR IRSHAD SETHI

PROFILE
Date of Birth: August 23rd, 1987
Phone # : 0213-5875680, 0334-3517840
Email: samar.irshad@hotmail.com
Field of Interest: Marketing
City: Karachi

EDUCATIONAL QUALIFICATIONS
MBA | 2011 | Institute of Business Administration, Karachi | 3.70(90.25%)
BBA | 2009 | Institute of Business Administration, Karachi | 3.09
Intermediate | 2005 | D.A Degree College for Women | A Grade
Matriculation | 2003 | D.A Higher Secondary School, Phase IV | A+ Grade

ACADEMIC ACHIEVEMENTS
Represented the IBA on exchange for 1 semester at the MIT – Tsinghua International MBA in Beijing, 2010
2nd position in Unilever’s Lipton Talent Hunt, 2009, a nationwide marketing competition with ATL & BTL
3rd position in IBA Business Plan Competition for “Shadi Dresses”, May 2007 - Successfully implemented February 2011 - Present : Assistant Manager, Quality Assurance, IBA, under the HEC

ELECTIVE COURSES
Brands, Advertising*, Consumer Behavior, Sales, Media*, Industrial Marketing*, Personal Selling*, Retailing*, CRM, International Marketing**, SCM**, China Supply Chain Research**, Cross Cultural Management**, International Business**, Innovation, IP & Strategy**, “BMW”***, International Finance** & Chinese**
*In process, ** At Tsinghua University, Beijing

WORK EXPERIENCE
Sep 2010 - Dec 2010 : Peking University - “Gender Gap in Higher Education”: SPSS based research
June 2010 - Jul 2010 : 10 weeks internship at Unilever - Surf Excel “1 minute campaign”, Best Intern
July 2009 - Dec 2009 : 6 months Project at BOC - SCM, Attained National Process Excellence Award
May 2009 - July 2009 : Research Project for Samaa TV - Analyzed SEC A1 & A2 media viewing in SPSS
May 2008 - July 2008 : 6 weeks internship at Engro - Public Affairs & CSR, Analyzed fisheries sector
June 2007 - July 2007 : 6 weeks internship at Sheraton Hotel & Towers - Marketing & Sales department

MAJOR TERM PAPERS / REPORTS / PROJECTS
MBA Project: Conducted market research, formulated the local & export marketing strategy of Lucky cement
International Business: Guided 8 multi cultural team members to analyze issues faced by Pakistan tea industry
Brand Management: Led seven persons team to study the nuances of emotional branding & IMC of Lux
Advertising: Crafted a video on semantic markers in Advertising based on Martin Lindstrom's “Buyology
Retailing & Consumer Behaviour: Studied the retailing strategies of J., Barbeque Tonight & Chase
Industrial Marketing: Analyzed the B2B Strategy of International Steel Limited
Media Management: Conducted a research on media viewing habits of the youth
Cross cultural Management: Group leader of a skit depicting Pakistan's culture in local dress to 50 nationalities
Corporate Strategy: Developed a live case on the strategy of Engro Corporation pre & post formation
Presented “Violations of Traffic rights of school children” & “Child Abuse” at National Child Rights conferences
Led the Rotary Club’s campaign on No-Smoking Day to dissuade smoking in the youth

EXTRA-CURRICULAR ACTIVITIES
Assistant Vice President, Public Relations, Tsinghua - Organized seminars on Chinese pillar industries
Creative Director, “Marketing Maniacs”, Radio IBA - Conceptualized & directed the unique radio show
Manager, Entrepreneurship Society, Organized a fruitful Business Plan Competition & motivational seminars
Manager, Community & Welfare Society, Created “The IBA Library for Fisher Communities” in Ibrahim Haidri

SKILLS AND INTERESTS
Expertise in spreadsheet analysis, business modeling, object oriented design, programming & SAP
Enjoy creativity, ranging from writing to cooking. Authored www.samarirshad.wordpress.com with 24,430 hits

MBA CLASS OF 2011 159