SUMAIYA MINHAJ
OTHER-UNCATEGORIZED
· 2011
Email
Sumaiya.minhaj@gmail.com
Phone
0213-5480394, 0333-2121794
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.34
Year
2011
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
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Career
Current role
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Target role
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Skills
MS - Office, Communication Skills, Presentation Skills, Research Skills, Statistics
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SUMAIYA MINHAJ PROFILE Date of Birth: May 23, 1986 Phone #: 0213-5480394, 0333-2121794 Email: Sumaiya.minhaj@gmail.com Field of Interest: Marketing City: Karachi EDUCATIONAL QUALIFICATIONS MBA | 2011 | Institute of Business Administration, Karachi | 3.34(85.35%) BBA | 2009 | Institute of Business Administration, Karachi | 2.6 Intermediate | 2005 | DA College for Women | 77% O Levels | 2003 | Mama Parsi Girls’ Secondary School | 3As, 5Bs MBA PROJECT Prepared a comprehensive feasibility study for Abudawood Pakistan Ltd., a sales, logistics and distribution firm with presence in seven countries, proposed a new business strategy and prepared a comprehensive business plan for the firm. The business strategy comprised of a comprehensive financial, procurement, HR and marketing strategy that answered the question, should Abudawood enter into new markets? In addition to this, a detailed operational strategy was outlined that had to compliment the proposed marketing strategy. The financial impact of the proposed strategy, on the existing structure and future implications, was also proposed ELECTIVE COURSES Consumer Behavior, Industrial Marketing, Brand Management, Advertising, Media Management, Sales Management, Personal Selling, International Marketing, Services Marketing, Retailing, Strategic marketing, Dynamics of Distribution and Logistics and Industrial Marketing. WORK EXPERIENCE June 2010- Aug 2010: - 6 weeks Internship at Abudawood Pakistan Limited July 2009 - Jan 2010: 6 months work at GEO-IMC - project June 2008 - July 2008: 6 weeks Internship at Colgate Palmolive Pakistan Limited MAJOR TERM PAPERS / REPORTS / PROJECTS Created presentation on Cosmetic Surgery “Thermage” Wrote report on Sales organizational analysis at Pakistan Tobacco Company Wrote report on Emotional Branding Prepared retailing case study on Imtiaz Super Store Analyzed trends and potential for Social Media EXTRA-CURRICULAR ACTIVITIES Member of IBA HR Club, 2011 Member of Marketing Club, 2011 Member of IBA Social Club 2007 to 2010 Assistant Manager IBA Media Society, 2007 SKILLS AND INTERESTS Proficient in MS - Office Good Communication Skills & Presentation Skills Good Research Skills with a sound knowledge of Statistics Interests include: Music, Art, History, Films