UMAYMAH DURRAIN
OTHER-UNCATEGORIZED
· 2011
Email
umaymahdurrain@gmail.com
Phone
0321-6621420, 0321-7304618
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.32
Year
2011
Education
Institute of Business Administration
Address
Karachi, Lahore
DOB
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Career
Current role
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Target role
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Skills
MS Office
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IBA GRADUATE DIRECTORY 2011 UMAYMAH DURRAIN PROFILE Date of Birth: March 24, 1987 Phone #: 0321-6621420, 0321-7304618 Email: umaymahdurrain@gmail.com Field of Interest: Marketing & HR City: Karachi, Lahore EDUCATIONAL QUALIFICATIONS MBA | 2011 | Institute of Business Administration, Karachi | 3.32 (84.41%) BBA | 2009 | Institute of Business Administration, Karachi | 2.59 (80.94%) A Levels | 2005 | Foundation Public School, Karachi | 2As 5Bs O Levels | 2003 | Foundation Public School, Karachi | 2As 1B ELECTIVE COURSES Brand Management, Advertising, Sales Management, Media Management, Industrial Marketing, Supply Chain Management, Recruitment and Selection Techniques*, Customer Ascendency*, Services Marketing, Advanced Business Research* *In process WORK EXPERIENCE June 2009 - Jul 2010: 6 weeks internship at Engro Foods Ltd – Human Resources July 2009 - Jan 2010: 6 months Work Project at Pakarab Fertilizers Ltd - Marketing June 2007 - Jul 2007: 6 weeks internship at Muslim Commercial Bank, Commercial Banking June 2006 - Jul 2006: 6 weeks internship at United Nations Development Programme-Social Mobilization MAJOR TERM PAPERS / REPORTS / PROJECTS 6 months MBA Project with Engro Polymer & Chemicals Ltd-2010-2011 Performed market research on a 300 sample size to analyze demand potential of flavored Tea Bar in Karachi for Dilmah Tea Launched traditional DHABA Pakistani restaurant at IBA, ROI of 75% Conducted analysis of Financial Statements report on Chemical Industry of Pakistan Created an analyst report on Global Brand Ranking and Power of Top Brands Launched handmade ladies purses Klutches, ROI of 80% Developed Financial Ratio analysis on OMCs in Pakistan Studied and suggested improvements for Customer Care at Warid Telecom EXTRA-CURRICULAR ACTIVITIES Teaching Asstt. for MBA and BBA, Organizational Behavior & Leadership and Entrepreneurship,2010-11 Marketing Manager, IBA HR Forum,2011 Campus Coordinator, IBA HR CLUB, 2010-11 Vice President, Adventure Club – BASC, IBA 2008 Project Leader, Oxford University Business Plan Competition (Finalists), 2007 UNESCO Essay Writing Competition (Winner), 2006 Volunteer Child counselor & Teacher, SOS village, Multan, 2004 SKILLS AND INTERESTS Proficient in MS Office Interested in reading current affairs Interests include painting and traveling MBA CLASS OF 2011 203