Zeeshan Channa
OTHER-UNCATEGORIZED
· 2011
Email
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Phone
0345-3035933
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.25
Year
2011
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
—
Career
Current role
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Target role
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Skills
Marketing, Brand Management, Advertising, Consumer Behavior, Media Management, International Marketing, Personal Selling, Analyses of Financial Statements, Supply Chain, Human Resource Management, Social Marketing, Retailing, Strategic Marketing, Mobile Marketing Strategies
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IBA GRADUATE DIRECTORY 2011 ZEESHAN CHANNA PROFILE Date of Birth: August 8, 1988 Phone #: 0345-3035933 Field of Interest: Marketing City: Karachi EDUCATIONAL QUALIFICATIONS MBA | 2011 | Institute of Business Administration, Karachi | 3.25(83.24%) BBA | 2009 | Iqra University, Karachi | 3.19 ACADEMIC ACHIEVEMENTS Earned scholarship from HEC-USAID Program 2009 - 2011 ELECTIVE COURSES Brand Management, Advertising, Consumer Behavior, Media Management, International Marketing, Personal Selling, Analyses of Financial Statements, Supply Chain, Human Resource Management, Social Marketing, Retailing, Strategic Marketing, Mobile Marketing Strategies WORK EXPERIENCE Feb - May 2009 : 3 months internship at LinkdotNET Private Limited – Accounts Department July - Aug 2007 : 4 weeks internship at Citbank – Card Operations May - July 2007 : 8 weeks internship at Dubai Islamic Bank, Trade Department MAJOR TERM PAPERS / REPORTS / PROJECTS MBA Project on Supply Chain of Halal Meat with ENGRO Foods Limited Prepared Business Plan for Fried Onions (Includes Media and Promotional Plan) Developed marketing plan of “Yum Shikarpuri Pickle” for International Market Proposed Plan for ARY MUSIK to improve the Channel Ratings Conducted Social audit of Mobilink Orascom Company Created Business Plan for launch of Drive-in Cinema in Karachi Wrote report on Nestle Malpractice in the marketing of their Infant’s Product Developed feasibility report on Mehran Audio Cassette Company Wrote report on opening a Fuel Complex (CNG Fuel Station) Conducted a study on the Indian Television ads and compared the impact of different appeals Carried out survey of Magnum Choc-Bar (Advertisements and Re-launch) Represented Pakistan as a “brand” in Oral communication class EXTRA-CURRICULAR ACTIVITIES Manager, IBA Marketing Club (IMC) for the year 2010-2011 Event Manager, KFC Adwar Competition organized with the support of Cupola Group. Team Facilitator, IBA Leadership Conference 2011 Represented IBA at 2nd Youth Governance Convention, organized by Transparency International, 2010. Represented IBA and won awards at Young Leaders Entrepreneur Summit 2010 held in LUMS. Operations Head, IBA’s Charity Carnival 2010 Conducted International Transparency’s Survey on Corruption Level of Pakistan, 2010 Secured third position in I-MARC organized by Media and Publication society of IBA Represented Iqra University (Team Leader) in Lipton National Talent Hunt Program 2009 organized by Unilever Worked at U-day, Unilever Pakistan on 3rd Feb 2006 Runner up in Junior Squash Competition at Hyderabad Gymkhana Secured 2nd position in Inter-School Debate Competition held at BSS, Hyderabad SKILLS AND INTERESTS Interested in playing cricket, cards and snooker Knowing people, traveling, socializing and building strong network 220 MBA CLASS OF 2011