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Aasmah Mohtashim Naim

OTHER-UNCATEGORIZED · 2012

aasmah.naim@khi.iba.edu.pk

Phone

021-35142014, 0333-8191936

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GitHub

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Academic

Program

BBA (Marketing)

CGPA

2.69

Year

2012

Education

Institute of Business Administration, Karachi

Address

Karachi

DOB

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Career

Current role

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Target role

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Skills

Consumer Behavior, Methods of Business Research, Brand Management, International Marketing, Advertising, Training Techniques and Practices, HRM, Recruitment, Retention, Downsizing, Motivational Factors, Leadership, Marketing Strategy, Primary Research, Secondary Research, Statistical Analysis, Public Speaking

Verbatim text

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Aasmah Mohtashim Naim
021-35142014, 0333-8191936
aasmah.naim@khi.iba.edu.pk
Date of Birth: Mar 01, 1989
Marketing

Educational Qualifications:
BBA (Marketing) 2012 Institute of Business Administration, Karachi 2.69 (76.75%)
Intermediate 2007 DHA college for women, Karachi B (64%)
Matriculation 2005 St. Andrew's High School, Karachi A+ (80.5 %)

Elective Courses
Consumer Behavior, Methods of Business Research, Brand Management, International Marketing, Advertising, Training Techniques and Practices.

Major Term Papers / Reports / Projects
• Wrote an HRM case study analyzing the problems related to work- life balance faced by the workforce of nowadays
• Analyzed the entire process of recruitment, retention and downsizing of employees followed by the CITIBANK
• Researched on the effectiveness of using extrinsic and intrinsic motivational factors for motivating employees of a media channel, SAMAA TV
• Studied the importance of the leadership and motivational role of managers in the fashion media channel, STYLE 360
• Researched on the marketing issues faced by the petroleum industry of Pakistan
• Studied the marketing strategy of Kolson's BRAVO biscuits
• Analyzed the Gems and Jewelry industry of Pakistan using extensive tools of primary and secondary research. (course: analysis of Pakistani industries)
• Studied the operations of the treasury department of MCB bank
• Researched on the patterns of consumer spending amongst the youth of Pakistan
• Conducted an exploratory study, with the help of statistical analysis, on the factors that affect student grading and evaluation at IBA

Work Experience
June 15- July 15 2011 :4 week Intership at Aman Tech
July 27-sept 15 2011 :8 week Intership at Chevron Pakistan Limited

Extra-Curricular Activities
• Cluster Facilitator in IBA Leadership conference'2011 (IBLC)
• Delegate of DISEC in Rotaract Model United Nations'2010- ROTMUN (public speaking)
• Participant in PEHCHAAN'10- Branding - Pakistan Competition
• Organizing member of WICKED - the musical'2010
• Marketing manager for IBA HR summit' 2011

02 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012

Provenance

Source file: Copy of 2012 BBA-BS (CS) Profiles.pdf
From job #287 page 18
Created: 1778229345