Ailia Aziz

Academic

Career

Verbatim text

Ailia Aziz
021-34619297, 0333-2138852
ailiaziz_13@hotmail.com
Date of Birth: Dec 30, 1990
Marketing

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.36 (85.43%)
Intermediate | 2008 | Commecs Institute – (C.I.B.E.S) | A (79.2%)
Matriculation | 2006 | P.E.C.H.S. Girls’ School | A+ (83.4%)

Academic Achievements
• Belong to the top 20% students in my class at IBA

Elective Courses
Consumer Behavior, Brand Management, Media Management , Supply Chain Management,
Technopreneurship and Advance E-Commerce.

Major Term Papers / Reports / Projects
• Visited Dubai for a media & marketing study tour
• Prepared a repositioning plan for P&G’s detergent Ariel
• Created a video report on fetishism in marketing
• Developed a live case on marketing issues of Junaid Jamshed’s fashion business J.
• Studied the marketing research practices and problems of 3M’s product Scotch
• Analyzed advertisements and marketing articles to form a marketing diary
• Created a working database warehouse on Pubs (sample database of SQL) and performed ETL functions on it
• Created an online Reservation Systems Database using SQL
• Using Object Oriented Programming Language made the game Ludo and coded Regex (regular expressions)
• Studied and analyzed the information systems of Novartis Pharmaceuticals private ltd.
• Report on the Supply Chain issues of AllMed Solutions Pharmaceuticals
• Financial Comparison of Allied Bank Ltd (ABL) and United Bank Ltd. (UBL)
• Developed a report on work-life balance at Engro Corporation
• Writing a case study on a technopreneurial venture Teamants
• Developed a website to integrate all 3PLs and 4PLs in Pakistan
• Formulated a Business Plan - 2012 for youth development training services

Work Experience
Feb 2012 - Present : Teacher’s Assistant for the course Brand Management at IBA
Aug 2011- Sept 2011 : 6 weeks Internship at Johnson & Johnson Pakistan (Janssen) - Marketing department

Extra-Curricular Activities
• Member IBA Community Welfare Club
• Assistant creative director of IBA Alumni society
• Member of Management Team of Dramatics Society at IBA
• Assistant editor of Payam-e-cibe (Commeccs Institute’s magazine)
• Won a runner’s up trophy for the inter-college girls’ scrabble tournament

08 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012