Ailia Zaidi

Academic

Career

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Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.23 (83.6%)
Intermediate | 2008 | DHA Degree college for women, Karachi | 80%
Matriculation | 2006 | Al-Murtaza school, Karachi | 90%

Academic Achievements
• Earned Scholarship from IBA
• Represented IBA at the young leaders’ entrepreneurship summit YLES in 2009 and 2010 and won 2nd prize in 2010
• Won the 2nd prize at SUPARCO model making contest
• Participated in the essay writing competition at IRAN CULTURAL CENTRE and won 3rd prize

Elective Courses
Consumer Behavior, Brand Management, Services Marketing, Training Techniques & Practices and Performance and Compensation Management.

Major Term Papers / Reports / Projects
• Consumer Behavior report on ‘Consumer attitude towards Sheesha’
• Training manual for ‘Youth-Adult partnerships’
• A research based case study on Standard Chartered Bank
• Report on ‘Effects of animation on brand preference’ in the course of Methods in Business Research
• Analysis of the industry potential, economic standing and SWOT of sports Industry of Pakistan
• Comprehensive Marketing Plan for STYLE 360 in ‘Principles of Marketing’
• Development Economics report on ‘Success of Population Policies in Pakistan’

Work Experience
July 2011 – Aug 2011 : 6 weeks Internship at CITI BANK- Human Resources (HR) department

Extra-Curricular Activities
• Was one of the cluster facilitators out of 16 in I-MARC and at IBA Leadership conference in 2011
• Won the post of EXECUTIVE COUNCIL of IBA Arts Society 2011
• Volunteered at ‘Shanakht’ by the Citizens Archive Foundation
• Headed the Marketing team of IBA community welfare society in 2010
• Member of management team of the “IBA Adventure Society” 2010 and organized IBA’s first ever over-night event at ‘Dream World’
• Member of social events society at the annual dinner and the farewell dinner (2008-09)
• Attended the IBA Leadership conference-a 60 hour leadership development workshop in Dec 2008
• Participated in math and science Olympiads in school held at AKU-IED

Ailia Zaidi
021-34802272, 0332-3342293
ailia_taurus@yahoo.com
Date of Birth: Apr 29th, 1990
Marketing

BBA/BS CLASS OF 2012
IBA Graduate Directory 2012
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