Ariba Masood

Academic

Career

Verbatim text

Ariba Masood
021-34662896; 0322-2966062
aribamasood@hotmail.com,
ariba.masood@khi.iba.edu.pk
Date of Birth: July 27th, 1989
Marketing

Educational Qualifications:
BBA | 2008 | Institute of Business Administration, Karachi | 3.49 (89.6%)
A-Levels | 2006 | Saint Patrick's High School, Karachi | 1 A, 4 Bs
O-Levels | 2004 | Karachi Cambridge School, Karachi | 9 As

Elective Courses
Consumer Behavior, Brand Management, Advertising, Sales Management and Public Relations.

Major Term Papers / Reports / Projects
• Developed a Marketing Campaign for Mahi Sea Foods
• Created a Brand Book for Nestle Everyday
• Conducted basic research on Online Marketing; determined the online user behavior and effectiveness of online marketing tools
• Analyzed the marketing strategies employed by Ufone Cellular Company
• Conducted Market Research on the Karachi Cluster of the Gold Jewelry Industry of Pakistan
• Critically analyzed products’ placement at Imtiaz Superstore and proposed an optimal placement of products based on area and aisle coverage, using mathematical models
• Analyzed the Information Life Cycle of Sunsilk, Unilever

Work Experience
July 2011 - Aug 2011 : 6 week internship at GEO Television Network, Product Development Department - Brand Entertainment

Extra-Curricular Activities
• Marketing Head of IBA Annual Islamic Conference 2012: Seeratun Nabi (SAWW)
• Elected as the Campus Coordinator of the IBA IQRA Society
• Project Head and Editor-in-Chief of Reconnection Magazine
• Team Facilitator and Public Relations Officer for IBA Annual Islamic Conference 2011: Marketing Renaissance
• Member of the Corporate Affairs and Creative Team of Coronation 2011
• Assistant Committee Director of Special Political and Decolonization Committee, MUNIK 2011
• Received a Special Mention as the Delegate of Brazil in IAEA Committee at ROTMUN 2010
• Initiated the IBA Flood Relief Campaign - Handled funds and communication for the Campaign
• Elected as the Campus Coordinator of IBA Girls’ Sports Society
• Member of IBA Girls’ Throwball Team
• Received recognition as the Best Player in AKU Throwball Tournament’ 09
• Silver medalist in female shot put and discus, St. Patricks’ High School

16 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012