Ehsan Ali Khan

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 2.59 (79.34%)
Intermediate | 2008 | Govt. National College | B
Matriculation | 2005 | North Star Public School | A

Academic Achievements
• 50% Merit base Scholarship in IBA
• Research Papers got selected in IBA- International Conference of Marketing 2012

Elective Courses
Brand Management, Advertising, Supply Chain Management, Sales Management and Retail Management.

Major Term Papers / Reports / Projects
• Research paper on Factors Constructing Consumer’s emotional attachment towards Brands
• Devised an Advertising Campaign for Peki Cake
• Developed a case study on MBI Industries
• Developed a report for Nelson Paints analyzing their share in the Industrial Paint’s market
• Analyzed the relationship between the ban on pillion riding and street crimes in Karachi
• Prepared a Marketing report on Lipton which covers their overall marketing and branding strategy
• Detailed analysis of the Marble Industry of Pakistan

Work Experience
July 2011- Sep 2011 : EFU General Insurance Ltd. - Business Development Department
Jun 2009 - Sep 2010 : Assistant Manager at Group Coaching Centre

Extra-Curricular Activities
• Participated in Invent- -The Entrepreneurial Challenge, 2011
• Marketing Manager of IBA Adventure Club 2008 - 2009
• Participated in IBA Leadership Conference 2011
• Member of the Marketing team of CWS Carnival
• Member, Core Operations Team, IBA Seminar Society 2008 - 2009
• Management Team of IMARC 2010, IBA’s first Media workshop

Ehsan Ali Khan
021-36941519, 03452992814
ehshan.ali@khi.iba.edu.pk
Date of Birth: February 9, 1989
Marketing

BBA/BS CLASS OF 2012 IBA Graduate Directory 2012 27