Fahad Habib

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 2.83 (79.51%)
Intermediate | 2007 | Adamjee Government Science College, Karachi | A (70.36%)
Matriculation | 2005 | Happy Home Secondary School, Karachi | A+ (85.29%)

Academic Achievements
• Scored A-grade in math courses like Calculus, Statistical Inference, and Financial Management

Elective Courses
Brand Management, Advertising, Consumer Behavior, Sales Management, Supply Chain Management and Retailing.

Major Term Papers / Reports / Projects
• Made & Lead the 14th August BTL campaign for DawnNews (got an airtime of 3mins at prime time)
• Research project on General Viewership of DawnNews TV
• Did a comprehensive repositioning of Lipton case in Brand Management course
• Made an advertising campaign for Manspasand in Advertising course
• Research project on Impact of Social Media Marketing on the Purchase Intention
• Wrote a detailed report on Unethical Marketing Practices in Pakistan
• Formulated a case study on Premier Cables, focusing on marketing issues to attract international buyers
• Prepared a report on Analysis and Recommendations of Marketing practices of Morven Gold
• Formulated a Business Plan – Maintenance Unlimited
• Complete analysis of small business Power Gym and visited different small business clusters within Karachi

Work Experience
June 2011- Aug 2011 : 8 week internship at DawnNews - Marketing department
June 2010- Aug 2010 : 12 week internship at Jalal Garments - Trading and Operation department
June 2007- June 2008 : 1 year management experience at Power Gym and Health Club

Extra-Curricular Activities
• Won 1st prize in Djuice Sales Activity in Brand Brawl, IBA Youth Festival 2012
• Won the elections and nominated as City Campus Coordinator of IBA Student Council 2010-2011
• Participated in DawnNews Documentary Competition 2010
• Participated in P&G University Challenge Business Launch Competition 2010
• Volunteer at Special Olympics Youth Summit 2011 and other SOP related events
• Cluster Facilitator in various conferences like IBLC 2011, Coronation 2011, I-MARC 2011 & 2012
• Organized various events like IBA Welcome2010, Beach 2011, and farewell2011, Drama Fever 2011 etc
• Active Participant in Sports Events at university and school, namely cricket
• Won 2nd prize in Drama Competition held at CBM 2007

Fahad Habib
0345-2221156
fahad.habib@khi.iba.edu.pk
Date of Birth: August 23rd, 1989
Marketing

BBA/BS CLASS OF 2012
IBA Graduate Directory 2012
29