Fatima Bint Tufail

Academic

Career

Verbatim text

Fatima Bint Tufail
0346-3187060, 0324-3292251, 021-34409661
fatima_tufail@msn.com
Date of Birth: Sep 12, 1991
Marketing
Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 2.76 (78.63%)
Intermediate | 2008 | Fazaia Intermediate College Malir, Karachi | B
Matriculation | 2006 | Fazaia Intermediate College Malir, Karachi | A
Elective Courses
Brand Management, Advertising, Supply Chain Management, Customer Relationship Management, Technopreneurship and Life Career Development.
Major Term Papers / Reports / Projects
• Initiating an entrepreneurial venture for youth learning and development programs
• Initiating a technopreneurial venture- a supply chain portal
• Researched for Total's launch of a car coolant
• Crafted a new Advertising campaign for Capri
• Wrote a case study on marketing issues faced by MonSalwa
• Analyzed marketing articles and advertisement regularly to keep a marketing journal for 4 months
• A detailed study on the general Marketing structure of Safeguard
• Analyzed the need for training of customer services staff at Latte Lounge
Work Experience
2012 : Teach for Pakistan Fellow
June- July 2011 : Worked on a CSR initiative of educating the pump attendants at Pakistan State Oil
May 2010 - Oct 2010 : Worked as a social media marketing intern at Prymus
July 2008 : Worked on the marketing strategy of priority banking at United Bank Limited
Extra-Curricular Activities
• Chief Strategy Officer & Program Design Director of IBA LeadershOp Conference 2012
• Facilitator in Young Leaders Conference, Karachi Youth Conference & IBA LeadershOp Conference 2011
• Elected office bearer of IBA Marketing Club (2010-2011) as Campus Coordinator
• Founding member and Program Design Director of Annual IBA Marketing Summit 2011.
• President of The Brandolution 2011 – A virtual marketing challenge
• Founding & Core Organizer of KFC Adwar 2011, led the Marketing team.
• Volunteered at Razzakabad flood relief camp for 1 month to educate, engage and enlighten 6000 IDPs.
32 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012