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Fouzia Arif

OTHER-UNCATEGORIZED · 2012
Email
fouzia.arif@khi.iba.edu.pk
Phone
0322-9808826
LinkedIn
GitHub

Academic

Program
BBA
CGPA
3.59
Year
2012
Education
Institute of Business Administration
Address
Karachi
DOB

Career

Current role
Target role
Skills
Brand Management, Advertising, Consumer Behavior, Sales Management, Security Analysis, Marketing Strategy, Social Marketing, Export Marketing, Marketing Ethics, Business Plan Formulation, Subliminal Advertising, Repositioning, Outsourcing HR, Remittances Analysis, Change Management, Financial Statements Analysis

Verbatim text

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Fouzia Arif
0322-9808826
fouzia.arif@khi.iba.edu.pk
Date of Birth: Apr 24, 1989
Marketing

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.59 (90.93%)
A-Levels | 2008 | St. Patrick's High School, Karachi | 5 As (95.6%)
O-Levels | 2006 | The City School, Karachi | 9 As (95.6%)

Academic Achievements
• 2009 - Awarded Gold Medal by Saint Patrick’s High School for 5 As in A Level
• 2008 - Awarded Gold Medal by Saint Patrick’s High School for 4 As in AS Level
• 2005 - First position in Debate Competition held in The City School

Elective Courses
Brand Management, Advertising, Consumer Behavior, Sales Management and Security Analysis

Major Term Papers / Reports / Projects
• Developed an advertising campaign for Mahi Seafoods
• Prepared a report on Sales Management at Prime Group for the Personal Care Division
• Developed a Brand Book for Nestle EveryDay
• Conducted research on Impact of Social Marketing Campaigns – Djuice Khamoshi ka Boycott
• Developed a live case on Marketing Strategy of Meat One
• Prepared a report on Export Marketing Strategy of Prime Group for the Dried Fruits Division
• Prepared a report on Marketing Department of B.P. Foods Ltd.
• Prepared a report on Ethics of Marketing to the Bottom of the Pyramid
• Formulated Marketing Plan for IBA Annual Islamic Conference 2011
• Delivered a presentation on Subliminal Advertising
• Delivered a presentation on Repositioning of Lipton
• Formulated a Business Plan - Workshop on Wheels
• Conducted analysis of “Gems and Jewellery Industry” of Pakistan
• Prepared a report on Outsourcing HR
• Prepared a term report on Impact of Remittances on Development of Pakistan
• Developed a Report on Change Management at IBA
• Conducted analysis of Financial Statements of Fauji Fertilizer Company (FFC)

Work Experience
July 2011 - Aug 2011 : 6 week Internship at Meat One (Al-Shaheer Corporation) - Marketing Department

Extra-Curricular Activities
• Executive Council Member 2010-2011, IBA Iqra Society
• Event Head, IBA Annual Islamic Conference 2011
• Member, Program Design, Corporate Relations and Operations, IBA Entrepreneurship Society 2011
• Member, Program Design, INFER’11 (IBA Economics and Finance Club)
• Member, Editorial Board 2010-2011, Reconnection Magazine
• Head Girl 2001-02, The City School

34 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012
Provenance
Source file: Copy of 2012 BBA-BS (CS) Profiles.pdf
From job #287 page 50
Created: 1778229345