Giyan Chand

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 2.84 (79.37%)
Intermediate | 2008 | Govt. Boys Degree College, Sanghar | A / 77%
Matriculation | 2006 | OPF Public School Sanghar | A-1/ 82%

Academic Achievements
• Received 100% academic scholarship from Sindh Government for 3 consecutive years
• Received ‘Letter of Appreciation’ in School for brilliant academic performance

Elective Courses
Anthropology, Consumer Behavior, Brand Management, B2B Marketing, Supply Chain Management, Sales Management and Analysis of Financial Statements.

Major Term Papers / Reports / Projects
• Conducted a detailed marketing analysis of Mobilink Pakistan
• Presented a thorough analysis of the book ‘Predictably Irrational’ for the Brand Management course
• Wrote a case-study on EGO’s evolution in the apparel industry
• Thoroughly analyzed the Sales function of Dawlance Industries Pakistan
• Studied the marketing practices of ICI Pakistan for Dulux brand and the network of sales force
• Studied the Information Life Cycle at Unilever (Wall’s brand) and learned how efficient flow of the company manages efficient flow of Information
• Conducted a detailed research on the spices industry of Pakistan in accordance with the Porter’s Diamond Model
• Studied the strategic transformation of HR function at Sanofi-Aventis, after the acquisition of Aventis by Sanofi

Work Experience
June 2011 – August 2011: 8 weeks ‘Project internship’ at Reckitt Benkiser - Sales department
July 2010- July 2010: Worked as an ethnographic market researcher for IRIS Communications

Extra-Curricular Activities
• Selected as an Ambassador to IBA for Pakistan Web Awards
• Served as the Chief Marketing Officer of my team at INVENT 2011
• Served as the Marketing Head for Connexions 2011
• Raised funds for the flood victims, at IBA
• Served as the Manager for IBA Career Fair, 2010
• Headed Reception team at INVENT 2010
• Lead College Team for the ‘Annual Inter-college Co-curricular Activities Competition’ organized by BISE Mirpurkhas
• Received 1st position in the ‘Annual College Debate Championship’

Giyan Chand
0303-2792982, 021-32730564
Giyan.lohana@yahoo.com
Date of Birth: Feb 15, 1991
Marketing

BBA/BS CLASS OF 2012
IBA Graduate Directory 2012 35