Hania Iqbal

Academic

Career

Verbatim text

Hania Iqbal
021-34971015, 0300-8221845
hania.iqbal01@gmail.com
Date of Birth: June 21, 1988
Marketing
Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.56 (88.62%)
A-Levels | 2007 | The Lyceum School, Karachi | 2A, 2B
O-Levels | 2005 | Jaffar Public School, Karachi | 7A, 1B, 1C
Academic Achievements
• High achievement award for O levels result by Jaffar Public School
Elective Courses
Consumer Behavior, Advertising, Brand Management and Sales Management.
Major Term Papers / Reports / Projects
• Researched and presented a Live Case on Marketing to Children in Pakistan as part of an Ethical Marketing Project
• Conducted extensive empirical research for Brand Loyalty of Pepsi in Pakistan, and presented solutions on the faced issues
• Designed an Advertising campaign for the Music band Raeth on their upcoming (2010) album “Bhula Do”
• Studied the marketing practices & issues faced by McDonalds and KFC in Pakistan based on cultural and legal constraints
• Formulated a Business Plan for the launch of a Textile Export Company as part of Entrepreneurship exercise.
• Wrote a Live Case on differences in HR practices at home and aboard as part of a comparative study
• Analyzed the competitive nature of the Jewelry Industry in Pakistan and presented recommendations for its improvement
• Conducted extensive research & market surveys for observing tea consumption behavior in Pakistani consumers
• Presented an analysis of the book ‘Buyology’ by emphasizing on the Somatic Markers concept in Brands
• Prepared a term report on the analysis of the national sales structure of Youngs Food Pakistan
• Analyzed the production and operation strategies of Butlers Chocolate Café in a report on Operations Management
Work Experience
Aug 2009 - June 2010 : Worked as a writer for Pakistan’s first travel portal www.chutti.pk for creative write ups on various travel guides for Pakistan and the Middle East
July 2011 - Sep 2011 : 6 week Internship for Pakistan Cables distributors An Naafay International - Supply Chain Department
Aug 2011 - June 2012 : Worked as a Teachers Assistant at IBA for two marketing courses
Extra-Curricular Activities
• Committee Director at Model United Nations- IBA (MUNIK) in January 2012
• Participated in LUMUN 2009 and was the only participant from IBA to win the Best Delegate Award for Outstanding Diplomacy
• Campus Coordinator for the Arts Society Club in 2009
• Member of the IBA Public Speaking Society & Adventure Clubs
• Received the Edinburgh Award for social service