Hibah Shahid

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.15 (83.12%)
A-Levels | 2008 | The Lyceum School, Karachi | 3 Bs
O-Levels | 2006 | The C.A.S School, Karachi | 8 As, 3 Bs

Academic Achievements
• Honor Roll for excelling academically (2004, 2005 and 2006)

Elective Courses
Consumer Behavior, Personal Selling, Public Relations, Brand Management and Advertising

Major Term Papers / Reports / Projects
• Developed a 360 degrees advertising campaign for Mintastic Chocolate
• Developed a Business Plan for providing potted vegetables
• Wrote a case study on the marketing challenges faced by International Interiors & Tiles
• Primary research on perception of hand washing alternatives used in urban Pakistan
• Intensive primary research on the Gold Jewelry Industry of Pakistan
• Gave an extensive presentation on Impact of Advertising
• Designed a launch campaign for a hypothetical energy drink

Work Experience
July 2011- Aug 2011 : 6 week internship at JWT – Client Services Department
June 2010- July 2010 : 6 week internship at Lotte PPTA – Corporate Strategy Department
June 2009- July 2009 : 6 week internship at Barclay’s Bank PLC Pakistan – Branch Banking

Extra-Curricular Activities
• Secretary of Rotaract club of Karachi Cosmopolitan (2011-2012)
• Teacher’s assistant (2011 and 2012)
• Event Manager of SpeakUp! (2011)
• Event Driver - Guest Relations at the 1st Annual Islamic-Marketing Conference (2011)
• Guest Protocol Relations Officer at INSEAD’s Entrepreneurship Conference (2011)
• Chief Organizer of ITERATE, IBA’s first internal debate competition (2011)
• Volunteer at MUNIK’11, IBA’s Public Speaking Society (2011)
• Coordinator of ROTATE, Parliamentary style debates, Rotract Club of Karachi Cosmopolitan (2010)
• Participated in I-MARC, an event by IBA’s Marketing Club (2010)
• Participated in RYLA Returns, a residential conference based on leadership and development (2009)
• Head of IDARA, Society for the Rehabilitation of Special Children, The Lyceum School (2007-2008)
• Sparta’s House Captain, The Lyceum School (2007-2008)
• Coordinator at the Royal Rodale Sports and Recreational Complex, Summer Camp (2007)

Hibah Shahid
0333-3636355
hhibah.shahid@gmail.com
Date of Birth: Jan 11, 1989
Marketing

BBA/BS CLASS OF 2012
IBA Graduate Directory 2012
43