Maryam Saleem

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2012 Institute of Business Administration, Karachi 3.46 (89.68%)
A-Levels 2008 Saint Patrick's High School, Karachi 1 A, 3 Bs
O-Levels 2006 Saint Joseph's Convent School, Karachi 3 As, 6 Bs

Academic Achievements
• Earned a 50% merit-based scholarship from IBA
• 2007, Recipient of bronze medal at Saint Patrick's for achieving third position in Inter-house Chemistry competition

Elective Courses
Brand Management, Advertising, Public Relations, Sales Management and Consumer Behavior

Major Term Papers / Reports / Projects
• Designed an ad campaign for Levi's Jeans
• Conducted a research study to Gauge the Cross-border Competitiveness of Pakistan's Dairy Sector
• Conducted a research study on the effect of sub-culture on Impulse Buying
• Designed a marketing strategy for the launch of Mintastic - Candyland's Mint Chocolate Brand
• Developed a Brand Book for Anne French
• Developed a presentation on Somatic Markers

Work Experience
Jun 2011 - Aug 2011 : 8 week internship in Priority Banking at Standard Chartered Bank Ltd
Sep 2010 - March 2011 : Student Advisory Board Member at Dawood Capital Management
July 2010- Aug 2010 : 4 week internship in Market Risk Department at Allied Bank Ltd.
May 2007- Aug 2007 : Worked as a verbal and mathematics teacher at Anees Hassan

Extra-Curricular Activities
• 2012, Core Committee Member, I-MARC '12
• 2011, Runner up in the P&G Business Launch Competition '10
• 2011, Manager Corporate Affairs, I-MARC '11
• 2010, Manager, Program Design I-MARC '10
• 2010, Event Catalyst, Ladiesfund Entrepreneurship Conference '10
• 2010, Volunteer at the LearnFest '10 organized by the School of Leadership
• 2010, Manager, Corporate Affairs of the IBA HR Summit
• 2010, Event Manager, Distinguished Lecture Series with Mr. Saquib Shirazi, CEO-Atlas Honda Ltd
• 2007 – 2008, House Captain of Cordeiro House at St. Patrick's High School

Maryam Saleem
0123-4965352, 0333-3973532
maryam.saleem@live.com
Date of Birth: March 14, 1989
Marketing

BBA/BS CLASS OF 2012 IBA Graduate Directory 2012 63