Meriam Anwar Latif

Academic

Career

Verbatim text

Meriam Anwar Latif
021-34811823, 0336-2249144
meriamanwar@gmail.com
Date of Birth: May 16th, 1990
Marketing

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.42 (87.12%)
A-Levels | 2008 | The Lyceum School, Karachi | 2 A's and 2 B's
O-Levels | 2006 | The CAS School, Karachi | 7 A's and 2 B's

Academic Achievements
• Earned Scholarship from IBA

Elective Courses
Consumer Behavior, Brand Management, Advertising, Personal Selling and International Marketing.

Major Term Papers / Reports / Projects
• Developed a case study on the challenge faced by Telfast, a product of Sanofi Aventis
• A study on the Production and Supply Chain Management of Peki by Ulker
• A market research study on Why Women Buy Branded Lawn
• A consumer behavior study on Why Children Watch Movies
• A report on how and why fear appeal is used by marketers
• An analysis of how to launch Sunsilk for Covered Hair in various parts of the world
• Formulated a Business Plan – a Club for Futsal Tournaments
• Formulated a Small Business Plan for selling Fried Ice cream in Pakistan
• Study of the Human Resource Management at Procter and Gamble, Pakistan
• An analysis of the marketing strategy used by Reckitt Benckiser for Dettol MPC
• An analysis of the gems and jewelry industry of Pakistan

Work Experience
June 2011 – July 2011 : 6 week internship at Pakistan State Oil, Karachi - Marketing and Sales Department
June 2010- July 2010 : 6 week internship at Pirana Advertising, Karachi – Brands Department

Extra-Curricular Activities
• Member of the IBA Entrepreneurship Society, Adventure Club and the Music Society
• Member of the Management Team of APMC 2010
• Head of the Music, Art and Drama Society at the Lyceum School