Mohammad Usama Siddiqui

Academic

Career

Verbatim text

Mohammad Usama Siddiqui
0332-3321627
usama_777@hotmail.com
Date of Birth: May 19, 1989
Marketing
Educational Qualifications:
BBA 2012 Institute of Business Administration, Karachi 2.68 (77.29%)
Intermediate 2008 Defence Authority Degree College, Karachi A
O-Levels 2006 Beacon Light Academy, Karachi 3A, 4B, 1C, 1D
Elective Courses
Brand Management, Advertising, Retailing, Services Marketing and Personal Selling
Major Term Papers / Reports / Projects
• Developed a brand management strategy for Capri soap
• Developed advertising strategy for Pakola beverages
• Marketing research paper on Omore icecream
• Prepared a term report on the analysis of marketing issues for Red Bull in Pakistan
• Analyzed the issues of micro financing in Pakistan
• Researched In-group bias in the IBA students using inferential statistics
• Formulated a business plan for a t-shirts business
• Prepared a term report on Toyota Altis
Work Experience
July 2011 - August 2011: 6 weeks internship at Analytical Measuring Systems - Marketing department
Extra-Curricular Activities
• Launched and managed an entrepreneurial football events venture “Aspire Football” at IBA
• Member IBA Sports Society
• Member of Management Team of IBA conferences: The Coronation 2012, 1-marc 2012
• Intermediate learning level in Spanish
• 2 years experience as writer for online writing services companies
68 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012