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Reena Rai Karmani

OTHER-UNCATEGORIZED · 2012

reena.karmani@khi.iba.edu.pk

Phone

021-32256461, 0332-2454350

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GitHub

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Academic

Program

BBA

CGPA

3.25

Year

2012

Education

Institute of Business Administration

Address

Karachi

DOB

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Career

Current role

Research Assistant - Marketing Department at IBA

Target role

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Skills

Brand Management, Services Marketing, Media Management, Advertising, Supply Chain Management, Quantitative Research, Corporate Law, Media Studies, Marketing Concepts, Event Management, Fundraising, Volunteering

Verbatim text

The exact text the LLM saw on the page (or the booklet text from the old import). This is what powers semantic search.

Reena Rai Karmani
021-32256461, 0332-2454350
reena.karmani@khi.iba.edu.pk
Date of Birth: March 16, 1990
Marketing

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.25 (84.6%)
Intermediate | 2008 | Aga Khan Higher Secondary School, Karachi | 80.3%
Matriculation | 2006 | The Mama Parsi Girls' Secondary School, Karachi | 86.6%

Elective Courses
Brand Management, Services Marketing, Media Management, Advertising and Supply Chain Management

Major Term Papers / Reports / Projects
• Devised an advertising campaign for Awami (Amir Adnan)
• Put together a Brand Book for Sunsilk
• Conducted a small business of 'Bhel Puri' on campus
• Prepared a paper on Ethics of Advertising to Children
• Developed a case study on the family business of Micro Scientific Co.
• Prepared a case study on the marketing issues of tuberculosis program of Greenstar Social Marketing
• Conducted a research on the 'perception of users and non-users of Mobile Banking in Pakistan'
• Researched and analyzed the Spice Industry of Pakistan
• Applied and analyzed various marketing concepts on Tarang (Engro Foods Ltd)
• Prepared a paper on the Code of Corporate Governance of Pakistan

Work Experience
Feb 2012 to date : IBA (Research Assistant - Marketing Department)
June 2011 - Aug 2011 : 6 week internship at TNS Aftab Associates Pvt Ltd. (Quantitative Research department)
Feb 2011 - June 2011 : IBA (Teaching Assistant for courses Media Studies and Corporate Law)
June 2010 - Aug 2010 : 6 week internship at Pakistan State Oil (Marketing department)

Extra-Curricular Activities
• Participated in an Interfaith dialogue organized the US Consulate
• Emcee and operations team, IBA International conference marketing, 2012
• Attended a workshop on Building strong Generic Pharma Brands
• Executive Council Member, Finance Club (2010-11)
• Event Ambassador for the LadiesFund Entrepreneurship conference 2010
• Raised PKR 10,000 for flood victims
• Volunteered at IBA Open House 2010 and IBA Career Fair 2010
• House Prefect, 2005-2006
• Captained AKHSS's Volleyball team in Inter-College competitions organized by BIE,Karachi in 2007-08
• Participation in various inter-school and inter-college Volleyball and Throwball tournaments

Provenance

Source file: Copy of 2012 BBA-BS (CS) Profiles.pdf
From job #287 page 104
Created: 1778229346