Sana Ashraf

Academic

Career

Verbatim text

Sana Ashraf
021-34248515, 0334-3329331
itz.sana.ashraf@gmail.com
Date of Birth: Sep 09, 1989
Marketing

Educational Qualifications:
BBA | 2008 | Institute of Business Administration, Karachi | 3.23 (84.65%)
A-Levels | 2006 | Foundation Public School, Karachi | A, B, 2Cs
O-Levels | 2001 | Dawood Public School, Karachi | 3A's, 6B's

Academic Achievements
• Earned Scholarship from IBA from the 2010-2011

Elective Courses
Chinese, Brand Management, Advertising, Retailing, Media management and training & development.

Major Term Papers / Reports / Projects
• Developed analytical skills and observational skills by conducting in-depth primary research on the Gems industry of Pakistan
• Gained insights of research methodology by conducting a detailed research report on “Effects of advertising on adolescents”
• Polished problem solving and interpersonal skills by designing a repositioning strategy for Sunsilk
• Devised a 360` advertising campaign for Garnier for the brand manager of Garnier
• Conducted a research on the “Unethical practices of HR”
• Developed a case study on the production and Operation procedures of Suzuki
• Obtained an in-depth knowhow of how the Siebel information system is being used at Telenor to benefit the organization as a whole for a term report
• Learned to use Joomla content Management System for making business websites
• Gained an experience of marketing by giving a sales presentation and learned to write formal reports and letters in the business environment
• Prepared a report on “Hiring of the Disabled” by KFC and expanded my knowledge of HR and its policies
• Made a Report on the detailed Retail strategy of Naheed Super Market

Work Experience
June 2011- Aug 2011 : 6 week internship at GSK
Nov 2010- Feb 2011 : Taught at “The Citizens Foundation” to secondary level
January 20- to date : Worked as a Teacher Assistant in IBA

Extra-Curricular Activities
• Coordinator of seminars as an entrepreneurship society member
• Head prefect for three years at Dawood Public school(2004-2006)
• Part of throw ball team at Dawood Public School and Foundation Public School
• Volunteered to teach “the Citizens Foundation”
• Member of Music society, Foundation Public School
• Member of the Community Welfare, Entrepreneurship and Adventure Societies at IBA
• Part of IBA Ski expedition 2012

94 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012