Syed Saqib Furqan

Academic

Career

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Syed Saqib Furqan
021-36316037, 0312-2220506
ssaqib.furqan@gmail.com
Date of Birth: Aug 27, 1990
Marketing

Educational Qualifications:
BBA 2012 Institute of Business Administration, Karachi 3.08 (82.9%)
A-Levels 2006 Lahore Grammar School 2A's, 1B
O-Levels 2008 KGS, Faisalabad 5A's, 3B's

Academic Achievements
• Received 50% scholarship at IBA.
• Achieved 1st position in business seminar for two consecutive years in A levels
• Achieved 1st position in English debate competition in O levels
• Achieved 1st position in science project competition
• Achieved 2nd position in O levels mock exams in the whole batch
• Achieved 2nd position in inter school creative writing competition

Elective Courses
Brand Management, Advertising, Retailing, Consumer Behavior and Analysis of Financial Statements.

Major Term Papers / Reports / Projects
• Wrote a complete case study on Telenor new marketing strategy/repositioning as ‘khamoshi ka boycott’
• Conducted a detailed study regarding ‘what a brand is’ and used it to analyze major brands like Olper’s, lipton, supreme, and surf excel
• Formulated a 360 degree marketing campaign for Arena, and repositioned it in the market
• Detailed analysis of pharmaceutical industry of Pakistan
• Made brand books of unilver brands including clear, Vim, and Fair & lovely
• Carried out detailed analysis of Saeed Ghani as a local brand, and analyzed its marketing mix.
• Analyzed the impact of Pakistani celebrities, appearing in advertisements, have on brand recall
• Studied the difference in attitudes of IBA and KU students as part of consumer behavior research
• Made a detailed report on insurance companies working in Pakistan
• Did SWOT, Porters and Diamond model analysis of various Industries of Pakistan
• Carried out descriptive, exploratory and causal research using various tools including focus groups, surveys, TAT’s, and experiments
• Formulated report on Indus Motors production line and its demand/supply gap in Pakistan

Work Experience
June 2011- Aug 2011 : 6 week internship at Lowe & Rauf as an assistant of Unilever account manager
June 2009- Aug 2009 : 6 week internship at invest cap as a marketing internee
June 2007- Aug 2007 : 6 week internship at Toyota motors as marketing assistant

Extra-Curricular Activities
• Brand catalyst AIC 2011/2012
• Brand ambassador IMARC 2012
• Marketing team member I - Marc, Coronation and Infer
• Skills and Interests
• Good communication, presentation and verbal skills
• Good English speaking and writing skills
• Proficient in using Microsoft excel, power point and Word
• Able to use software’s based on statistical inference and modeling
• Can use research methods software ‘ SPSS’
• Proficient in drawing models like decision tree etc.
• Confident speaker/presenter