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Syed Sayem Mustafa

OTHER-UNCATEGORIZED · 2012

syedsaimmustafa@hotmail.com

Phone

021-34624286, 0334-3751868

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GitHub

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Academic

Program

BBA

CGPA

3.02

Year

2012

Education

Institute of Business Administration

Address

Karachi

DOB

—

Career

Current role

—

Target role

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Skills

Consumer Behavior, Brand Management, Supply Chain Management, Sales Management, Advertising, Organizational Culture, Celebrity Endorsement, Information Management

Verbatim text

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Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.02 (81.14%)
Intermediate | 2008 | Adamjee Govt. Science College, Karachi | B
Matriculation | 2001 | Beacon House School System, Karachi | A-one

Academic Achievements
• 50% Merit base Scholarship in IBA
• Research Paper got selected in the Southwest Texas Popular Culture and American Culture Association Conference
• Research Paper got selected in conference in Penang Malaysia named International Conference for Management and Marketing.
• Research Paper got selected in BIFT-ITAA 2012 symposium

Elective Courses
• Consumer Behavior, Brand Management, Supply Chain Management, Sales Management and Advertising.

Major Term Papers / Reports / Projects
• Term report on organizational culture of Lucky cement
• Research paper on Factors Constructing Consumer’s emotional attachment towards Brands
• Research paper on motivation to buy luxury apparel brands in the male youth segment of Karachi
• Research paper on the Impact of Celebrity Endorsement on Brand Recall
• Case Study on Worldoftrade.com
• Devised an Advertising Campaign for Peki Cake
• Term Report on the Analysis of Spice Industry of Pakistan
• Term Report on Information Management Lifecycle at Siemens

Work Experience
Aug 2011 - Aug 2011 : 4 week internship at SOS Children Village-
June 2011- July 2011 : 6 week internship at Hinopak Motors- Product Support Department
March 2011- May 2011 : 4 week assistantship at IBA EMBA Program
July 2010- Aug 2010 : 6 week internship at Nabi Qasim Industries (Pharma) - Supply Chain Department

Extra-Curricular Activities
• 2nd Runners up, INVENT-The Entrepreneurial Challenge, 2011
• Finalists, Prime Minister’s Entrepreneurial Challenge, 2011
• Finalist, Digital Minds competition, Digital Symmetry 2011 (Ongoing)
• Elected Executive Council Member of IBA Sports Society’10
• Elected Campus Coordinator of IBA Adventure Club’11
• Assistant Marketing manager- Adfest’09
• Attended four day IBA leadership conference’11

Syed Sayem Mustafa
021-34624286, 0334-3751868
syedsaimmustafa@hotmail.com
Date of Birth: February 4, 1990
Marketing

BBA/BS CLASS OF 2012
IBA Graduate Directory 2012 119

Provenance

Source file: Copy of 2012 BBA-BS (CS) Profiles.pdf
From job #287 page 135
Created: 1778229346