Syeda Hareem Zahra

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.08 (83.19%)
A-Levels | 2007 | Lahore Grammar School, Lahore | 2As, IB
O-Levels | 2005 | Lahore Grammar School, Lahore | 6As, 2B

Academic Achievements
• Earned HEC Merit Scholarship at IBA for 4 years
• Earned Merit Scholarship during O/A Levels

Elective Courses
Consumer Behavior, Brand Management, Supply Chain Management, Sales Management, Advertising and Retailing.

Major Term Papers / Reports / Projects
• Repositioning of Lipton Tea, Brand Management
• Analysis of Consumer Behavior Regarding Branded Clothes, Consumer Behavior
• Developed and wrote a case study on issues in marketing at Meat One, Marketing Issues in Pakistan
• Research & Analysis of Factors Affecting Women’s Purchase of Branded Lawn, Methods in Business Research
• Developed a business plan on starting a business in the garments sector in Saudi Arabia, Entrepreneurship
• Analyzed and assessed the history of Pakistan’s Debt and The Role of IMF & World Bank, Development Economics

Work Experience
Sept 2011 - Jan 2012 : Teaching Assistant at IBA – Human Resources Management
June 2011 - Aug 2011 : 6 week internship at ICI Pakistan Limited – Marketing Department (Market Research)

Extra-Curricular Activities
• IBA Girls Hostel Manager, 2011-2012
• Guest Relations Manager, Corporate Affairs – INFER 2011
• Alumni Ambassador – IBA Alumni Reunion, 2011
• Brand Ambassador, LadiesFund Entrepreneurship Conference, 2010
• Won place in the Top 5 Teams at IBA Media Accession and Reinforcement Convention, 2010
• Summer Teacher at Lahore SOS School for Orphaned Children, 2007

Syeda Hareem Zahra
0423-5834972, 0323-4581926
hareem.zahra@khi.iba.edu.pk
Date of Birth: Jun 22, 1988
Marketing

BBA/BS CLASS OF 2012
IBA Graduate Directory 2012 121