Tooba Rehmat

Academic

Career

Verbatim text

Tooba Rehmat
021-34624333, 0332-3235504
toobarehmat@yahoo.com
Date of Birth: October 03, 1989
Marketing

Educational Qualifications:
BBA | 2012 | Institute of Business Administration, Karachi | 3.37 (86.05%)
Intermediate | 2008 | B.A.M.M P.E.C.H.S Govt. Girls College, Karachi | 82%
Matriculation | 2006 | White House Grammar School, Karachi | 92.35%

Academic Achievements
• Earned Scholarship from IBA
• Secured 5th position in Matric Science
• Awarded by certificate of excellence for PSO internship

Elective Courses
Consumer Behavior, Brand Management, Sales Management, Advertising, Recruitment and Selection Techniques.

Major Term Papers / Reports / Projects
• Developed a live case on Abbott Mospel
• Prepared a term report on Export Marketing of Mangoes from Pakistan
• Analyzed the fishing industry of Pakistan
• Conducted a research to identify “The effects of food advertisements on the snacking habits of 5 to 10 year olds”
• Developed a Report on the internal analysis of National Bank of Pakistan
• Analyzed the financial statements of “Gul Ahmed Mills”
• Studied the Branding, Marketing Mix and other aspects of Marketing of LUX
• Prepared a comparative Management study on Dalda Foods
• Researched on the performance of UBL Contact Centre
• Prepared a presentation on “Product Placements”

Work Experience
June 2011 - July 2011 : 6 week internship at Pakistan State Oil - Marketing and CSR Department
Aug 2011 - Sep 2011 : 4 week internship at Sui Southern Gas Company Ltd. - Human Resource department

Extra-Curricular Activities
• Manager Communications IMARC 2012
• Cluster Facilitator Media Flash 2011
• Member of Management Team of Alumni Reunion 2010
• Member of Management Team of Convocation 2009
• Raised funds at IBA Carnival '09, proceeds of which went to Zindagi Trust
• Participated in Pehchaan Competition – Redefining Nationalism