Sumaira Siddiqui
OTHER-UNCATEGORIZED
· 2012
Email
sumaira121@hotmail.com, sumaira112000@yahoo.co
Phone
021-36311999,0302-2223609
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
2.9
Year
2012
Education
Institute of Business Administration, Karachi
Address
Karachi
DOB
—
Career
Current role
Marketing Consultant at Unilever (Lipton Brand)
Target role
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Skills
Market research, Consumer behavior analysis, Brand Management, Supply Chain Management, International Marketing, Performance & compensation Management, Financial Modeling, Econometrics, Marketing management, Merchandising, Supply chain activities, Manufacturing activities, Product development
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Sumaira Siddiqui 021-36311999,0302-2223609 sumaira121@hotmail.com, sumaira112000@yahoo.co Date of Birth: June 21, 1985 Marketing Educational Qualifications: MBA | 2012 | Institute of Business Administration, Karachi | 2.9 (76.94%) BE (Textile) | 2007 | NED university of Engineering & Technology , Karachi | 1st Division Intermediate | 2003 | St. Lawrence Girls College, Karachi | A (79.12 %) Elective Courses Consumer Behavior, Advance & Applied Business Research, Brand Management, Supply Chain Management , International Marketing, Performance & compensation Management, Finical Modeling, Finical Econometrics and Marketing management. Major Term Papers / Reports / Projects • Developed a Market research report of lipton Tea bags for Unilever • Developed a live case on Corporate Strategy of Al-Abid Silk Mills • Developed a Report on evaluation and improvement on Performance and compensation procedure of Pfizer Laboratories Pvt.Ltd • Financial Comparison of Byco and Shell • Business Research and analyzed success rate of Mobile number portability in Pakistan • Studied how consumer behavior effect buying behavior for PIA services and Nivea Pakistan • Formulated a Marketing Plan to introduce sunsilk for cover hair in the region of China,Bahrain and Iran Work Experience May 2011 - June 2012: Unilever (Lipton Brand) Marketing Consultant Job Responsibilities • Conduct Market research of consumer behavior regarding triggers & barriers for Lipton Tea bags over brewed Tea and design 360° Markeging Campaign Jan 2008 - July 2011: Shahbaz Group of industries Marketing Assistant Job Responsibilities • Performed Merchandising activities for Brands Marks & Spencers, Levis and other UK and US clothing brands • Planned and designed all the supply chain activities from local and international markets • Planned manufacturing activities as per required shipment date • Developed new product sample as per customer requirement 58 IBA Graduate Directory 2012 MBA CLASS OF 2012