Nadia Naeem

Academic

Career

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Educational Qualifications:
BBA (Hons) | 2012 | Institute of Business Administration, Karachi | 3.61 (89.11%)
A-Levels | 2007 | St. Patrick’s High School, Karachi | 1A, 4Bs
O-Levels | 2005 | The City School, Karachi | 7As, 2Bs

Academic Achievements
• Earned Scholarship from IBA

Elective Courses
Brand Management, Advertising, Consumer Behavior, Supply Chain Management, Retailing, Public Economics and Analysis of Financial Statements.

Major Term Papers / Reports / Projects
• Participated in a Retail/Advertising Study tour of Dubai
• Developed an advertising campaign to aid brand awareness and build brand associations for Chocolatto cookies
• Currently writing a marketing case study on Neco’s- Pakistan’s first organic café
• Developed a teaching video case on the entrepreneurial journey of Sharmeen Obaid Chinoy of Citizen’s Archive of Pakistan
• Solved a branding case study on Sunsilk and proposed solutions to regain market share
• Constructed a Brand Book for Avon analyzing their advertising strategy over the years
• Co-authored a working paper on the antecedents of status seeking behavior and possible linkage to the purchase of counterfeits in Pakistan
• Conducted preliminary research into the barriers to the commercialization of wind energy in Pakistan

Work Experience
Jul 2011 - Aug 2011 : 7 week marketing internship at Unilever Pakistan – Home and Personal Care Department
July 2009 - Aug 2009 : 8 week internship at Octara Pvt Ltd- Designed and organized a public conference Careers 2.0

Extra-Curricular Activities
• Coordinator Marketing Team - IBA International Conference on Marketing 2012
• Director Media - MUNIK 2012
• Creative Head and Member of the Editorial Board- Perspectives, an IBA Newsletter (2009-2010)
• Corporate Marketing Team – INVENT An Entrepreneurial Challenge (2010)
• Runners- Up Team- Ziauddin University Debating Championship (2010)
• Competed in Under-19 National Parliamentary Debates (2004)
• Member IBA Public Speaking Society, Entrepreneurship Society, Literary Society
• Voluntary Teaching at Abdullah Shah Ghazi Government School (2005-2007)

Nadia Naeem
0333-3745008
naeem.nadia@khi.iba.edu.pk,
naeem.nadia@gmail.com
Date of Birth: May 10, 1989
Marketing

BBA/BS CLASS OF 2012
IBA Graduate Directory 2012 81