Nusrah Arbab

Academic

Career

Verbatim text

Nusrah Arbab
0323-2060802
Nusrarhab@live.com
Date of Birth: Jul 15 1989
Marketing

Educational Qualifications:
BBA 2012 Institute of Business Administration, Karachi 3.22 (83.52%)
A-Levels 2007 The Lyceum School, Karachi 2 As, 1B
O-Levels 2005 The City School, Hyderabad 3As, 5 Bs

Elective Courses
Consumer Behavior, Brand Management, Supply Chain Management, Advertisement and Retailing

Major Term Papers / Reports / Projects
• Developed an extensive report on the Brand Performance of Sunsilk Shampoo
• Compiled a detailed report on the Textile Industry of Pakistan for Analysis of Pakistan Industries
• Performed a detailed Analysis on the Brand Launch and Advertising strategy of Gillette Pakistan
• Documented a comprehensive Case on ORA-TECH Systems
• Developed a Business Plan for Launching a Export Textile Business in Pakistan
• Compiled a detailed report on Positive thinking for Social Psychology

Work Experience
Jan 2012 - Ongoing : Anees Hussain's Way - Instructor For English Language
Oct 2009 - Jun 2012 : 3 year voluntary work at AIESEC in Karachi World's Largest Student run organization
May 2011 - June 2011 : 6 week internship at Abbott Laboratories – Market Research & New Product Development Dept
July 2009- Aug 2010 : 8 week internship at Pakistan State Oil – Brands Department
June 2009- July 2010 : 6 week internship at AKD Securities – On Rotation

Extra-Curricular Activities
• Vice President Business Development(2011/'12) - AIESEC
• Organizing Committee President (Recruitment) - AIESEC
• Team Leader ;Incoming Exchange (corporate Sales) - AIESEC
• Executive Council Member - Leadership Club
• Executive Council Member - Dramatics Club
• Master of Ceremony - I-MARC 2010 [IBA Media Accession & Re-enforcement Convention 2011]
• Head Facilitator - IBLC 2010[IBA Leadership Conference]

84 IBA Graduate Directory 2012 BBA/BS CLASS OF 2012