Sana Hasan
OTHER-UNCATEGORIZED
· 2012
Email
sanahas an85@gmail.com
Phone
0345-3049104, 0213-6957411
LinkedIn
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GitHub
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Academic
Program
MBA
CGPA
3.3
Year
2012
Education
Institute of Business Administration
Address
Karachi
DOB
—
Career
Current role
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Target role
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Skills
Strategic Marketing, Brand Management, Advertising, Media Management, Advance & Applied Business Research, B2B Marketing, International Marketing, Entrepreneurial Management, Sales Management
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Sana Hasan 0345-3049104, 0213-6957411 sanahas an85@gmail.com Date of Birth: October 11, 1985 Marketing Educational Qualifications: MBA 2012 Institute of Business Administration, Karachi 3.3 (82.82%) BE(Textile) 2007 NED University of Engg. & Tech., Karachi 3.0 Intermediate 2003 Aga Khan Higher Secondary School, Karachi A-1, 81% Elective Courses Strategic Marketing, Brand Management, Advertising, Media Management, Advance & Applied Business Research, B2B Marketing, International Marketing, Entrepreneurial Management, Sales Management Major Term Papers / Reports / Projects • As a Final Year Consultancy Project with ICI Pakistan developed a comprehensive marketing plan for a new line of adhesives in the Specialty Chemicals segment of ICI Pakistan which involved a thorough market research for extracting insights from retailers and distributors to develop a feasible brand plan. Subsequently, in the execution phase, the project spans over various aspects of brand development such as brand name, logo design, packaging and pricing • For Al Abid Silk Mills Ltd. a detailed live case research on Al Abid Silk Mills encompassing a thorough analysis of the company's external and internal and financial environment to identify corporate issues and suggested feasible strategic solutions • Research Paper on the Celebrity Endorsement of Pantene in P&G • Extensive Brand Audit for their premium hair care brand Sunsilk for Unilever • Carried out a comprehensive Brand Tracking for Kraft Foods • Carried out a comprehensive Project Management study for Hino Pak Motors regarding the implementation of TQM Tools • Carried out a consultancy project for a Channel Oxygene for the course Media Management • Generated a complete Brand Revitalization plan for Haleeb Milk Work Experience July 2011 - Aug 2011: ICI Pakistan Ltd. Intern Job Responsibilities • Creating the Brand plan for a new supplement for UTI treatment • Designing the product manual for the same brand