Aena Rizvi

Academic

Career

Verbatim text

Aena Rizvi
Marketing
0302-5552666
aena.rizvi@khi.iba.edu.pk
Date of Birth: June 17, 1990

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.57* (87.42%)
A Levels 2009 D.A. Public School O & A Levels 4 As, 1 B
O Levels 2007 D.A. Public School O & A Levels 7 As, 1 B, 1 C
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management and Global Marketing Management.

Academic Achievements
• Part of Dean’s List of IBA for Spring 2010 and Fall 2010 sessions
• Ranked amongst the top three in the world in AS Level Law in the June 2008 session. Received monetary prize by the University of Cambridge as a result
• 1st Runner Up in P&G Business Launch Competition 2011-12 held from 20TH to 21ST November 2011 in Karachi

Major Term Papers I Reports I Projects
• Advertising Report on Media Planning and the brand understudy for Cadbury Perk
• Brand Management report on understanding local relevance for Martin Lindstrom’s famous book Brandwashed
• P&G’s Acquisition of Gillette and the impact on Organizational Culture
• Human Resource Management - Training Modules at Engro Foods Ltd.
• Marketing Issues in Pakistan – Barclays in Pakistan and the success of Employee Accounts

Work Experience
June 2012 - Aug 2012 : 8 week internship at Procter & Gamble Pakistan - Brands Department
• Planned and executed a 360 Marketing campaign for the Braun lifestyle range for Ramadan 2012, and formalized university school point of entry programs for Braun & Gillette
Feb 2012 - May 2012 : Brand Ambassador - Reckitt Benckiser Pakistan
• Worked with the Campus Brand Managers and undertook ad hoc projects or responsibilities as directed by them and supported Reckitt Benckiser in promoting events, networking and ensuring maximum brand presence and awareness on campus

Extra-Curricular Activities
• Internal Marketing Director - Coronation 2013, one of IBA’s youngest and most popular events
• Director Registrations - MUNIK III, one of the largest MUN Conference in South Asia
• Director Creatives IBA LeadershOp Conference 4.0, the oldest and most recognized event of IBA, Karachi.
• Elected as the City Campus Coordinator for the Community Welfare Society at IBA for 2011 - 12
• Freelance photographer and also the official photographer for five events at IBA including AIMS 2011, Coronation 2011 and MUNIK III