Aimun Baloch

Academic

Career

Verbatim text

Aimun Baloch
Marketing
03212859757
aimunbaloch@ymail.com
Date of Birth: April 13, 1991

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.58* (88.11%)
Intermediate 2008 St. Joseph's College for Women Karachi 74%
Matriculation 2006 St. Lawrence's Convent Girls School 89%
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Advertising, Sales Management, Retailing, Branding and Creative Corporate Communications, Soical Media Marketing, Comparative Public Policy from University of Massachusetts Amherst USA.

Academic Achievement
• Selected by United States Exchange Program on Comparative Public Policy. This was full scholarship whereby I studied at University of Massachusetts and attended lectures in University of Pennsylvania and Virginia
• Published Research on the topic “The Big Five Personality Traits” published in Management Today 2012 in which quantitative analysis was done through SPSS (100 participants)
• Was on Dean’s list of Spring 2010

Major Term Papers I Reports I Projects
• Term Report on Martin Lindstorm’s Brandwashed, Buyology, Brand Sense and Neuro marketing
• Term Report on the brand Safeguard analyzing it through Brand Asset Management Strategy.
• Presented on Viral Marketing, OOH and social media campaigns for Creative Corporate Communications Course
• Research on Hyper Star, its feasibility in Pakistan’s city Karachi and its comparison to Metro
• Research on Family Business and wrote a chapter for faculty for the course Small Business Management
• Research on emerging technological trends like RFID solutions, warehousing software, mobile software
• Researched on the productions and operations side of one of the largest Rice exporters Matco Rice.
• Wrote a Case Study on Aan Soap and was presented on International Forum by the faculty.
• Wrote a Case on Jubilee Insurance HR for the course of Human resource Management.

Work Experience
June 2012 - Aug 2012 : 6 week Internship at Matco Rice Processing Brand Management & Development Depart.
Sep 2011 - Jan 2013 : Teaching Assistant for Foundations of Human Behavior, Speech Communication, Corporate Social Responsibility at IBA
Oct 2011 - Jan 2013 : Worked at Anees Hussain as IELTS Tutor.
June 2011 - Oct 2011 : Served as Research Assistant at SHEHRI-CBE. (NGO)
July 2010 - July 2010 : Served at Civic Initiative in US for Food Bank of Western Massachusetts
Sep 2010 - Jan 2011 : Worked on marketing campaign and strategies of Veezo, Kryzo

Extra-Curricular Activities
• Chosen as City Campus Coordinator of Marketing Club and Arts Society IBA
• Participated in Lipton Talent Hunt and was amongst the top Teams
• An active participant in US embassy, have organized various events and hosted
• Volunteered at SIUT
• Volunteered at SMB Fatima Jinnah School and TCF
• Have keen interest in Urdu Literature and I am poet as well