Ali Ammar Yousuf

Academic

Career

Verbatim text

Ali Ammar Yousuf
Marketing
+92-300-8991454
a.ammar@khi.iba.edu.pk
Date of Birth: January 13, 1992

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.25* (83.36%)
FSC | 2009 | Adamjee Govt. Science College, Karachi | 78%
SSC | 2007 | CAA Airport Model School, Karachi | 88%
*CGPA up to the 6th Semester

Elective Courses
Brands Management, Advertising, Retail Management, Essentials Demand & Supply, Sales Management and Services Marketing.

Major Term Papers | Reports | Projects
• BAM Strategies of 14th Street Pizza, Brands Management
• Dynamics of FMCG & PVC Piping industries in Wholesale channel”, Retail Management
• BP Spacer: The coin barrier impediment, Marketing Issues in Pakistan
• Dot Design Solutions: Zealous Graphic Designers Turn Ardent Businessmen, Entrepreneurship
• Budgeting & Managerial Decision Making, Managerial Accounting
• Organizational change and development - Merger of Al-Baraka Islamic Bank and Emirates Global, Organizational Behavior
• Application of basic marketing principles on Reckitt Benckiser’s Dettol, Principles of Marketing
• Trends and problems faced by Oil sector of Pakistan using Porter’s Diamond Model, Analysis of Pakistani Industries

Work Experience
Sept 2011 - Present : Dot Design Solutions: Co-owner/Co-founder
• Co-owner/Co-founder of a creative agency, providing creative solutions to IBA and corporate organizations.
June 2012 - Aug 2012 : 12 week Internship at Procter & Gamble Pakistan, Customer Business Development Depart.
• Worked on promotional, pricing and portfolio strategies for wholesale channel of Pakistan (3500+ stores nation-wide)
• Developed compliance scorecards for Pakistan for all channel-category combination, and conducted a thorough trade spend benchmarking study covering direct competition for all channels and sub-channels.
June 2011 - Aug 2011 : 6 week social internship at SOS Children’s Villages of Sindh
• Worked on designing summer camp activities, development of online donor’s database and developed artwork for Ramadan campaign and long-term promotion of the village
July 2010 - Aug 2010 : 6 week internship at Al-Baraka Islamic Bank - Trade Services Department
• Handled daily functions of import and export contracts and L/Cs, and dealt with the different correspondents of 2 client companies (Dollar Stationeries & Sami Pharmaceuticals).
Nov 2011 - : Eli Lilly Pakistan Pvt. Ltd. (Project: Diabetes Awareness Drive 2011)
• Worked as Project Manager, and fulfilled major responsibilities of team formation, planning and executing on-ground and online promotional activities

Extra-Curricular Activities
• Manager - IBA Media & Communications Society 2012-13
• President (2013), Member, Advisory Board (2012) & VP, Marketing & Operations (2011) - IBA Media Accession & Reinforcement Convention
• Member, Board of Governors - IBA Youth Festival 2012 (The largest collaboration of IBA-wide student council and 10 extra-curricular and co-curricular clubs/societies of IBA, to date)
• President – RB-we mADe it! (A national ad-making competition by Reckitt Benckiser Pakistan Limited in collaboration with IBA Media & Publications Society 2010-11)
• Part of the batch cricket and table tennis teams