Anum Rinch

Academic

Career

Verbatim text

Anum Rinch
Marketing
0321-9226344
anum_rinch@hotmail.com
Date of Birth: May 18, 1990

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 2.98* (79.63%)
A Levels 2009 Cordoba School for A Levels 4 As
O Levels 2007 Nakhlah Educational House for Islamic Grooming 4 As, 3 Bs, 1 C
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management, Retailing, Global Marketing Management and Media Management.

Academic Achievements
• Elected as the Campus Coordinator for IBA Leadership Club, the biggest club at IBA in 2012.

Major Term Papers | Reports | Projects
• Advertising Report on Media Planning for Cadbury Perk.
• Brand Management report on understanding local relevance for Martin Lindstrom’s famous book Brandwashed.
• Market Research Report on Igloo Frozen Yogurt’s potential in Pakistan.
• Marketing Report on Audionic’s Distribution Dilemma.
• Report on ARY Zauq’s Overall Management Strategy.
• Report on Information Management of ARY News.

Work Experience
June 2012 - July 2012 : 6 week internship at Engro Foods
• Category research on Global Ice cream Market
• National Marketing Campaigns Research for successful and impactful campaign all over Pakistan.
• Worked on Omore Ice cream’s portfolio handling 4 main projects during the course of 6 weeks.
• Single-handedly did Youth Consumer Profiling to be used for the Omore Buzz Portfolio.
Jan 2012 - June 2012 : Brand Ambassador, Dany Technologies
• Represented Dany and Audionic within IBA
• To lead the team of 4 ambassadors and coordinating between them and the company ensuring effective communication
• To organize events within IBA every month that promote the company and its products
• To organize events within Karachi involving many universities

Extra-Curricular Activities
• General Secretary – IBA Leadership Conference 5.0, the oldest and most recognized event of IBA, Karachi.
• Director Social Media– IBA Marketing Club (awarded the best club of 2012)
• Assistant Director Corporate Affairs– IBA Leadership Conference 4.0, IBA Youth Festival 2012 and HR Summit 2012
• Cluster Facilitator– Coronation 2012, the most youthful competition centric event of IBA, Karachi.
• Freelance Tutor– O level and A level subjects