Ayeza Sumsam

Academic

Career

Verbatim text

Ayeza Sumsam
Marketing
0346-3305326
ayezasumsam@hotmail.com
Date of Birth: Sept 18, 1990

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.62* (90.5%)
A- Levels | 2009 | Foundation Public School | 80%
O-Levels | 2007 | Foundation Public School | 90%
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Personal Selling, Recruitment and Selection Techniques and Supply Chain Management.

Major Term Papers I Reports I Projects
• Term Report on the Organizational Culture of Engro Foods
• Term Report on the Marketing Strategy for Olpers Milk
• Term Report on the Performance Management System of Shell Pakistan
• Term Report on the Organizational Dynamics of Shell Pakistan
• Conducted a Research Project on the "Different Behavioral Manifestations of Men and Women when in Stress"
• Conducted a Research Project on the Cement Industry of Pakistan
• Prepared and analyzed the Information Systems Network at the Institute of Business Administration
• Researched and wrote a Case Study on 14th Street Pizza
• A Term Report and a Presentation on the Mutual Funds Sector in Pakistan
• A Sales Pitch for the course of Personal Selling
• A Term Report and a Presentation of "Different Ad-Appeals used in the World of Advertising"
• Conducted Research and Formulated a Marketing Dairy on the Below-The-Line Activities of Olpers
• Conducted Research on the Recruitment and Selection of three notable Pakistani Companies

Work Experience
June 2012 - Aug 2012 : Worked as an Intern in the Retail Finance Department of Shell Pakistan Limited.
Sep 2011 - Sep 2012 : Worked as a Teaching Assistant at IBA where I aided the Professors and the students.
July 2011 - Aug 2011 : Worked as an Intern Editor at DAWN.com.
Mar 2011 - June 2011 : Worked for three months as a Social Intern and a Volunteer English Teacher at Zindagi Trust.

Extra-Curricular Activities
• Nominated and selected in Pakistan’s delegation for South Asia Economics Students Meet 2012 (Nepal)
• Editorial Director for IBA Human Resource Magazine 2012-2013
• Management Team for Annual Islamic Conference 2013
• Public Relations Lead for Kaizen Pakistan
• Campus Coordinator for the IBA Alumni Society 2012-2013
• Executive Council Member of the IBA Alumni Society 2011-2012
• Management Team for IBA International Marketing Conference 2012
• Management Team for IBA Welcome Dinner 2012
• Management Team for IBA Students Development Programme 2011
• Student Council Member of A-Levels School 2009
• Vice-President of the Literary Society 2008
• Papers and Articles Published in DAWN and other online Publications