Ayub Aslam Maniya

Academic

Career

Verbatim text

Ayub Aslam Maniya
Marketing
021-34926922, 0345-2571768
ayub.maniya@gmail.com
Date of Birth: April 29, 1991

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 2.86* (78.47%)
Intermediate | 2009 | Commecs Institute of Business and Emerging Sciences | 78.04%
Matriculation | 2007 | Mama Baby Care School | 84.8%
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Consumer Behavior, Advertising, Sales Management, Integrated Marketing Communication and B2B Marketing.

Major Term Papers I Reports I Projects
• Analyzed the brand personality of Omore ice-cream with respect to the needs of Pakistani consumers, 2012
• Case study on Toyota Indus Motors to explore & reduce counterfeiting problems in the Pakistani spare parts industry, 2011
• Qualitative research to understand the impact of mandatory community service on under-graduate students, 2011
• Detailed analysis of the Pakistan Steel Industry to gauge its industry competitiveness, 2010
• A study of organizational culture and its effectiveness at Proctor & Gamble, 2010
• A report on the Internal Management and functions of Habib Currency Exchange

Work Experience
Aug 2012 - Sept 2012 : Intern at Low & Rauf, Rauf Planning Department.
• Market research to identify consumer insights for Farm House cookies
• Research on Indian Cooking Oil Brands Advertising style for usability for Dalda cooking oil.
June 2012 to July 2012 : Intern at Linde Pakistan, Sales Department
• Business development for dry ice through introduction of a new use of dry ice, “Drice Blast Cleaning”.
• Measurement stage of a six sigma green belt project to improve DSO from 25 days to 17 days.
July 2011 to Aug 2011 : Intern at Lucky Cement Limited, Finance Department
• Pre Litigation Research to a tax return case for FBR
July 2010 to Aug 2010 : Intern at WeldonMom
• Responsible for customer feedback and handled registrations for the event “WeldonMom Chocolate Festival”.

Extra-Curricular Activities
• Director Marketing for IBA HR Summit, 2012, increasing participation by 10%
• Director Event Management for IBA Charity Carnival, 2012 and revenue generation of Rs 132,000
• Head of Marketing for IBA Omore Ad-War, 2012, Participation increase by 25%
• Brand Ambassador for Dawood Capital Management’s event Ladies Entrepreneurship Conference
• Member of a team that was declared Second Runners-up for IBA KFC Ad War, 2010
• Sub-editor for college magazine “Commeecs Post”
• Best public speaker CIBES, 2008-2009