Haneen Anis Ahmedani

Academic

Career

Verbatim text

Haneen Anis Ahmedani
Marketing
021-34984858, 0334 – 3531663
haneenanis@gmail.com
Date of Birth: March 28, 1991

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.60* (88.25%)
A - Levels | 2009 | The Lyceum School | 2 A 1 B
O-Levels | 2007 | Springfield School | 8 A 2B
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising, Brand Management, Sales Management and Services Marketing

Major Term Papers I Reports I Projects
• Case Study on failure of Dawn News English
• Report on Olivia Pakistan – studied how a low cost brand survives in a competitive market
• Diversity Management at Procter & Gamble
• Change Management at Engro Corporation and Overcoming its challenges
• Analysis of the Leather Tanning Industry of Pakistan on the basis of Porter’s Five Forces

Work Experience
Jun 2012 - Oct 2012 : Intern at Procter & Gamble - Consumer & Market Knowledge Department
• Conducted extensive qualitative and quantitative research on Pakistan’s Pharmacy channel and developed a Go-to-Market Model and distribution extension plan for all products in P&G Pakistan’s Portfolio.
• Analyzed Household trends and consumption patterns of Pakistan using Urban Establishment Survey of over 18,000 households and individuals conducted by A.C Nielsen Pak.
• Analyzed database of Digital Life conducted by TNS to develop digital media strategies for brands in P&G portfolio
Jan 2011 - June 2011 : Assistant to Department of Marketing & Economics at Institute of Business Administration
Jun 2011 - Aug 2011 : Intern at The Citizens Foundation (Marketing and Resource Mobilization Department)
• Worked on a comprehensive industry analysis of the “Philanthropic Industry of Pakistan” in which a model for attracting donors was formed with revised marketing and financing strategies.
• Headed Summer Camp at Saudabad Campus for two weeks, managing over 100 students and 20 volunteers under a budget of Rs 50/day

Extra-Curricular Activities
• Won Best Delegate Award at Model United Nations IBA Karachi (2012)
• Received 8 hours credit for attending Human Resource Training Workshop conducted by ICAP (2011)
• Member, Organizing Team of LES 2011 administered by Dawood Capital Management
• Volunteer at Dawood Habib Home (2007 – 2009) and SIUT (2008)
Leadership:
• Head, Marketing and Communication for Model United Nations IBA Karachi IV (MUNIK IV) - successfully marketed for an over 1,200 delegate conference and managed a 40 member team
• Elected Office Bearer, IBA Marketing Club 2012-2013 – organized Cornetto Adwar, Indus Motors Battle of the Brains and 14th Street match screening
• Head, Program Design Team, Omore Adwar 2011 and IBA’s annual Career Navigation Conference - Beacon 2011
• Member, Student Advisory Board (Ladies Fund, Dawood Capital Management)
• Member, Student Prefect Body (The Lyceum School, 2009)