Hussain Umer

Academic

Career

Verbatim text

Hussain Umer
Marketing
021-35849222, 0321-8713970
hussainumer@live.com
Date of Birth: September 07, 1991

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.44* (87.22%)
Intermediate | 2009 | Adamjee Government Science College, Karachi | 77%
Matriculation | 2007 | St. Patrick’s High School, Karachi | 89%
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, Advertising Campaigns, Personal Selling, Sales Management, Social Media Marketing and Branding & Creative Corporate Communication.

Academic Achievements
• August 2012 Dec 2012 Awarded a scholarship by the United States Government to study in Kent State University, for an exchange semester.
• August 2009 Dec 2009 : Part of the Dean’s List, IBA Karachi.

Major Term Papers I Reports I Projects
• Devised customized trade marketing strategies for Personal Wash category-Unilever for the top contributing outlets using SWOT analysis.
• Devised in-store advertising plans for WhoNu? Cookies as part of the Advertising Campaigns class project.
• Conducted a research to determine the effectiveness of the marketing campaigns of KFC while interning at Cupola Pakistan.
• Conducted a research on the characteristics of BOP segment and analyzed the differences between the BOP consumers living in urban areas with those living in rural areas of Pakistan.
• Conducted a value chain analysis on the operations of Dewan Cement after the great series of floods that hit Pakistan.
• Conducted primary research and studied the various marketing strategies that ZIL uses to market its products.

Work Experience
June 2012 - Aug 2012 : 10 week internship at Unilever Pakistan, Sales and Brands Departments
Aug 2012 - Dec 2012 : Cultural Ambassador of Pakistan in the United States of America
June 2011 - July 2011 : 6 week internship at Cupola Group Pakistan, Marketing Department
June 2011 - July 2011 : Teacher’s Assistant for the subject Speech Communication
Sep 2011 - Jan 2012 : Teacher’s Assistant for the subject Productions and Operations Management

Extra-Curricular Activities
• Arranged OMOREADWAR 2012, a competition between various universities of Karachi as the Creative Team Lead
• Arranged a Photography Competition, Photartica 2011 among 6 business universities in Karachi as the Treasurer of IBA Photography Society.
• Was in charge of promotions for the event DRAMAFEST 2011 as the Promotions Manager.
• Lead a Clan of 10 participants at the Coronation 2011 as a Clan Knight.
• Helped in marketing events like KFC ad-war 2010 and Spark 2011 as the Brand Ambassador.
• Gained a lot of experience as the Creative Team Lead of events like Invent 2010 and Career Fair 2010.
• Part of the winning team, IMARC 2010 which was a competition based workshop revolving around media.
• Part of the Basket Ball and Table-Tennis teams in school and college.
• Part of Internal Parliamentary Debates, IBA 2011.