Ifrah Mumtaz

Academic

Career

Verbatim text

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.13* (83.03%)
Intermediate 2008 St. Joseph’s College for Women, Karachi 80%
Matriculation 2006 Beaconhouse School System, Karachi 89%
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behaviour, Sales Marketing, Strategic Marketing.

Major Term Papers I Reports I Projects
• Top 20 Finalists for the nationwide Lipton Talent Hunt, 2012 out of over 1000 teams
• Launched “Inscribe,” a publication platform for aspiring writers
• An extensive Brand Audit conducted for Colgate GRF, Pakistan
• Analyzed the Leather Industry of Pakistan in light of Porter’s Five Forces
• Innis & Berger-A comparison and contrast in the works of the two works and their application in contemporary society
• Prepared a case study on AIESEC Pakistan’s Youth to Business Forum
• Analyzed Brite- BTL strategies, Trade Marketing vis-à-vis competition from other detergents
• Won Essay Competition organized by KPT on Manora Island, judged by Naiza Khan
• Analyzed HBL’s Information Management System
• Conducted a comparative Study between Recruitment Policies of Engro Corp. and Unilever Pakistan
• Conducted a Cause and Effect Analysis on Rural Underdevelopment in Pakistan
• Analyzed Kingsley Davis’ discourse on Urbanization and Urban Growth in the Context of Karachi

Work Experience
June 2012 - Aug 2012 : 9 week internship at Colgate Palmolive-on IMC Colgate Dental Health Month
June 2011- July 2011 : 6 week social internship Degisim, Turkey Personal Effectiveness Trainer
June 2010-July 2010 : 4 week internship at Asia Strategy Group - Content Development

Extra-Curricular Activities
• Manager Literary Society, 2012-2013
• Member of the IBA team for EUROMUN and MUNTR, 2012-2013
• Event Management for Sindh Swimming Championship with Karachi Women’s Swimming Association attended 2012
• Launched Tajdeed e Ehd e Wafa, for the revival of Urdu that reached out to an audience of 600, helped secure 2nd Best Society Award
• Executive Council IBA Literary Society, 2011-2012
• Director Play, “Aanghan Tehra,” 2012
• Editor IBA Annual Magazine, Quill, 2011-2012
• Best Delegate Anatolia Congress amongst 450 international delegates, Istanbul Turkey, 2012
• Program Design Team for IMARC, 2011
• Volunteer for NOWPDP’s Children with Disabilities Week attended by 300, 2011
• Director Communications AIESEC in Karachi, 2010
• Vice President Finance and Communications July Leadership Conference, 2010
• Finalist for “Pehchaan”, a Nation Branding Competition for Pakistan, 2010
• Assistant Trainer Pakistan Youth Development Network, 2010

Ifrah Mumtaz
Marketing
+923222141800
ifrah.mumtaz@hotmail.com
Date of Birth: 05 January,'90