Iqra Ajaz Saya

Academic

Career

Verbatim text

Iqra Ajaz Saya
Marketing
021-34938797, 0301-8204584
sayaiqra@gmail.com
Date of Birth: March 27, 1990

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.05* (79.77%)
A-levels | 2009 | Karachi Grammar School | 4A’s
O-levels | 2007 | Karachi Grammar School | 8A’s 2B’s
*CGPA up to the 6th Semester

Elective Courses
Retailing, Brand Management, Recruitment and Selection, Sales management, consumer Behavior, Performance Management and Compensation.

Major Term Papers I Reports I Projects
• Compiled a Marketing diary analyzing several advertisements in detail and conducted market research on 3 products
• Complied a financial management report about analyzing a company’s financial statements
• Compiled a report on the analysis of textile sector of Pakistan with primary research on its key problems. This report was further used by IBA for compiling a national level industry report
• Forecasting Pakistani Rupee: Coordinated written and statistical data into a report whilst scrutinizing for ambiguities and inconsistencies. This required both analytical and numeracy skills, which are being further developed through current higher education study.
• Wrote a case study on the UBL wiz prepaid card.
• Compiled a research report on the fishery export marketing industry of Pakistan.
• Conducted research and prepared a research report in MBR about the Influence of hedonic and utilitarian values in determining attitude of consumers towards malls in Karachi
• Prepared a term report in HRM about the current HR practices of Gatron Industries Ltd.

Work Experience
July 2011 - August 2011 : 6 week social internsip at the Garge School
July 201 - August 2012 : 6 week internship at Kraft Foods Pakistan Ltd. HR Department