Iqra Yousuf Maniya

Academic

Career

Verbatim text

Iqra Yousuf Maniya
Marketing
021-34529211, 0331-2518684
iqra.2111@gmail.com
Date of Birth: Nov 21, 1990

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.46* (86.31%)
A-level | 2009 | The City School, P.A.F Chapter | 4 A's
O-level | 2007 | The City School, P.A.F Chapter | 8 A's and 1 B
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Sales Management, Consumer Behavior and Dynamics of Distribution & logistic.

Major Term Papers I Reports I Projects
• Marketing Term Report on Tapal Danedar, relating to the application of the 4 P's of Marketing and other marketing principles.
• Marketing Diary containing observations relating to marketing in various retail outlets.
• Report on Gems and Jewellery Industry in Pakistan, containing analysis of its current standing and its potential for growth
• Wrote a case study on Pak Suzuki Motor Co. Ltd.
• Compared the retail environment of Naheed Super Market and Sony World, with respect to Sony Notebook.
• Analyzed the costing, forecasting and quality control methods adopted by Gul Ahmad Textile Mills Limited.
• Term Report on Karachi Electric Supply Corporation, containing an analysis of the previous system and its flaws, and the need for a new system and its actual implementation.
• Designed a business plan for Youth Valley, which is a youth training and development centre.
• Research Report on Tapal Ice Tea to determine consumer preferences and top of the mind brand for iced tea through primary research.
• Analyzed the capital structure and Dividend Policy of Byco Petroleum Pakistan Limited, and compared that to Pakistan Refinery Limited.
• Term Report on Corporate Social Responsibility (CSR) initiatives undertaken by large and small corporations in Pakistan
• Conducted a Brand Audit of Meezan Bank Limited.

Work Experience
July 2012 - Aug 2012 : 6 week internship at A.F Ferguson & Co.
July 2011 - Aug 2011 : 6 week social internship at Saylani Welfare Trust International.

Extra-Curricular Activities
• Part of the Management team in the Annual Islamic Conference- Marketing (AIC) held at IBA.
• Active volunteering in IBA Charity Carnival' 11.
• Member of Iqra Society, Community Welfare Society and Marketing Club.
• Volunteer in promoting various Iqra Society events.