Khansa Tariq

Academic

Career

Verbatim text

Khansa Tariq
Marketing
021-35837347, 0333-3116382
khansatariq@gmail.com
Date of Birth: February, 1991

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.26* (84.08%)
A Levels 2009 The Lyceum School 2 A 1 B
O Levels 2007 Defence American School 6 A 2 B
*CGPA up to the 6th Semester

Elective Courses
Sales Management, Integrated Marketing and Communications, Advertising, Brands Management, Consumer Behavior, Supply Chain Management, Personal Selling, Consumer Behavior, Personal Selling and Relationship Management.

Major Term Papers I Reports I Projects
• Examined rebranding of Wall's Magnum, and analyzed the results of the rebranding and its success levels.
• Analyzed management issues within Swiss Pharmaceuticals, with recommendations for improvement.
• Conducted a detailed research on the Furniture Industry of Pakistan; an industry with strong potential to become a major export industry.
• Constructed a detailed marketing report for Amex Travel Services, while analyzing marketing strategies for service related industries.
• Conducted a detailed research on "Electronic Media Bias during Iraq War", where it was found that both the Arab world and Western media did not report the war with a balanced viewpoint.
• Analyzed compensation plans at PSO. Issues in the compensation plans were highlighted and recommendations were given

Work Experience
July 2012 - Aug 2012 : Interned at IBM for I was placed under the STG (Systems and Technology Group) Department dealing with hardware sales.
• Major task was research on the Afghanistan IT market, including potential of the market, potential clients, competitor analysis and future opportunities. Other assignments included competitors marketing analysis and understanding of the sales model of the organization.

Extra-Curricular Activities
• Cultural Ambassador of Pakistan to USA, January 2013 – May 2013, Sponsored by USEFP and Fulbright.
• Successfully started "Essence", a home-based customized confectionary studio, in summer 2010.
• Awarded a "Token of Appreciation" at the IBAES Verve 2011, for "Essence", held at the Avari Towers, Karachi.
• Organized a fundraiser for Naya Jeevan. More than Fifty Thousand Rupees were donated to the NPO which provides free healthcare to underprivileged children.
• Assistant Director Creative, CORONATION 2013
• Participated in Ladiesfund® Entrepreneurship Conference held on September 25th 2010 at the Avari Towers, Karachi.
• Participated in IBA Leadership Conference 2011, held on 28th -31st January 2011.
• Executive Council Member, IBA Dramatics Society, 2011-2012
• Member Management Team, IBA Community Welfare Society, 2010-2011
• Member, Organizing Committee, ISERVE 2012
• Member, Organizing Committee, INVENT 2012
• Member Team Creatives, IBA Youth Festival 2012