M Abdul Rafay Khan

Academic

Career

Verbatim text

M Abdul Rafay Khan
Marketing
34021370, 0332-2980665
rafaykhan@live.com
Date of Birth: January 28, 1991

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.10* (80.92%)
Intermediate | 2008 | Aga Khan Higher Secondary School | 75%
Matriculation | 2006 | City Kehkashan School | 84%
*CGPA up to the 6th Semester

Elective Courses
Consumer Behavior, , Retailing Management, Brand Management, Supply Chain Management and Strategic Marketing.

Major Term Papers I Reports I Projects
• Term Report on the MIS system of PNSC and recommendations for improvements
• Product Launch Feasibility for Total Oil in the Hi-Street Automotive Grease Market
• Prepared market competitor study for Total Oil in the Automotive Coolant Sector
• Conducted change-management evaluation and feedback report for procurement Department, PSO
• Conducted research on the ISO compliance of PSO
• Research Report on the Declining Sales of Toyota Indus due to Imported Vehicles
• Prepared case study on the launch of mineral water brand in Marketing issues in Pakistan
• Research on the phenomena of pluralistic ignorance for the Research Method in Social Science Course
• Report on the marketing strategies for Olpers brand

Work Experience
June 2011- July 2011 : 6 week internship at Pakistan State Oil
June 2012 - July 2012 : 6 week internship at Total Oil - Product Launch Feasibility Research
July 2012 - Aug 2012 : 6 week social internship at Ikamva Youth - Johannesburg, South Africa

Extra-Curricular Activities
• Participated in the 15th World Business Dialogue in Cologne, Germany
• Office bearer of the Executive Committee, Finance Club 2010-2011 at IBA.
• Distinguished Delegate at MUNIK (Model United Nations Karachi) 2010.
• Participated in the P&G Business Launch Competition.
• Promoted the 'Janem' Healthcare and Awareness project with the Rotaract Club
• Selected for Global Development Internship through AIESEC Karachi for South Africa