M. Hasnain Khokhar

Academic

Career

Verbatim text

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 2.70* (75.48%)
A Levels | 2009 | Beaconhouse Defence Campus Lahore | I A I B IC
O Levels | 2007 | Beaconhouse Defence Campus Lahore | 7 A's I B
*CGPA up to the 6th Semester

Elective Courses
Advertising,B2B Marketing, Brand Management, Consumer Behavior, Personal Selling

Major Term Papers I Reports I Projects
• Developed a marketing plan for a new variety for Bake Parlor biscuits.
• Studied the consumer preferences for Toyota Indus Motor Company.
• Report on Capri soaps brand repositioning.
• Analysis of Omores launch in Pakistan with respect to Integrated Marketing Communication.
• Report on B2B marketing of the lubricant industry and especially Castrol Pakistan.
• Analysis on Telenor Pakistans “Khamoshi ka Boycott” campaign with respect to marketing.
• Beta and ratio analysis on 5 year stock history of Ghani glass.
• Project on Pakistans energy shortfall-its causes and possible solutions
• Analysis of the Glass and Ceramics Industry of Pakistan using Porters Diamond model

Work Experience
June 2012 - July 2012 : 6 week internship at Castrol-A British Petroleum Group Brand.
• I did market research for specialties portfolio for Castrol in the Marketing Department.
June 2011 - Aug 2011 : 6 week social internship at Akhuwat - A micro finance NGO.
• Conducted field research to collect feedback from the economically marginalized families
• Carried lectures on empathy and Akhuwats ideology
• Co-ordinated the awards distribution ceremony for the internees of Akhuwat at University of Central Punjab

Extra-Curricular Activities
• Participated in the make a wish project of Fountain House in Punjab cardiology
• Helped pack utilities in a drive to help the flood victims of Pakistan.
• Played for Beaconhouse Lahore Cricket team in 2008.

M. Hasnain Khokhar
Marketing
0323-3327777
mhasnainkhokhar@gmail.com
Date of Birth: November 19th 1990