Miirza Jehangir Baig

Academic

Career

Verbatim text

Miirza Jehangir Baig
Marketing
0345-2251069
jehangir.mirza.b@gmail.com
Date of Birth: Jan 1, 1990

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 2.80* (79.21%)
A Levels 2009 St. Patrick’s High School I A, 3Bs
O Levels 2007 Happy Home School II As
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Advertising, Consumer Behavior, Retailing, Sales Management, Global Marketing Management and Sales Management.

Academic Achievements
• Admitted into IBA Karachi with a merit scholarship, after making it to the top 10 percent scorers of the IBA Admission Test
• Academic Excellence Award for securing 11 A grades in GCE O’ Level Exams.

Major Term Papers | Reports | Projects
• Marketing Audit Report of PVC Pipes and Fittings Manufacturers in Karachi that highlights industrial problems and accordingly recommends solutions while working as an intern in the Market Development Department at Engro Polymer & Chemicals Limited.
• Retail Audit Report of the PVC Pipes and Fittings industry, after conducting extensive primary research in the retail markets of Golimar and Gizri, while working as a contractual employee at Engro Polymer & Chemicals Limited
• A sector-wide research of the Leather industry of Pakistan, in light of Porter’s Diamond Model.
• A comprehensive report studying the Brand Asset Management Strategy employed by 14th Street Pizza.
• Social Sciences report on ‘Consequences of Repeated Exposure to Mediated Violence in Society’

Work Experience
July 2012 - Present : Market Development Officer at Engro Polymer & Chemicals Limited.
• In recognition of my efforts as an Intern, I was offered a contract to work on a new project
Nov 2011 - Present : Brand Agent at Empact Activation
• A Brand Activation agency that also specializes in conducting market research
• Worked on projects like Coke Smile Back, Walls Share Happy, Warid Glow & Coke Ho Yaqeen
July 2011 - Aug 2011 : Interned at Statuspro, a PR firm
• Worked on projects like Coke Ramadan, Mausummery Lawn, Horlicks, Sprite University of Freshology, IELTS with British Council & Blinck International Youth Day 2011 in collaboration with the American Consulate in Pakistan
Aug 2012 - Present : Student Brand Manager at IBA for 14th Street Pizza Co.
Jan 2012 - Present : Head PR Consultant at Eventiments, an Event Management and PR Agency.
• Project Manager for Mind the Gap, a youth-oriented current affairs program on Business Plus TV. (July 2011)
March 2011 - July 2011 : Brand Ambassador for Brand Activation campaigns like Sprite University of Freshology and Coke Ramadan
June 2007 : Customer Sales Representative at Global Communication Solution
• Event Catalyst for Dawood Capital Management - Ladies fund Entrepreneurship Conference 2011

Extra-Curricular Activities
• Chief Event Organizer of IBA Youth Festival 2012. (Feb 28th – March 4th 2012)
• Blue Belt in Taekwondo Martial Arts