Muhammad Laraib Nawaz

Academic

Career

Verbatim text

Muhammad Laraib Nawaz
Marketing
021-35893847, 0332-3060131
laraib_nawaz1000@hotmail.com
Date of Birth: November-4, 1989

Educational Qualifications:
BBA 2013 Institute of Business Administration, Karachi 3.11* (80.31%)
A - Levels 2009 St. Michaels Convent School IA, I B & IC
O - Levels 2007 St. Michaels Convent School 3As, 4Bs & 2Cs
*CGPA up to the 6th Semester

Elective Courses
Global Marketing Management, Brand Management, Advertising, Sales Management, & Consumer Behavior

Major Term Papers | Reports | Projects
• Wrote a Case Study on Nova Leathers (Largest Manufacturer & Exporter of Leather products of Pakistan).
• Prepared a Report on The Role of Brand Image & Product Involvement in Purchase Behavior of Counterfeits.
• Developed a Report on Hyperstar's consumer profile and designed recommendations for the store.
• Analyzed the steel industry of Pakistan for a term project.
• Assessed the implementation of Enterprise Resource Planning (ERP) at IBA.
• Prepared a Report on Lucky Cement & evaluated its managerial policy.

Work Experience
2013 : Part Time at The Green Man's Ark (The GMA) - IMC Agency
• Worked on the development of strategic plans and campaigns for various brands: Sprite, TCS & Nokia
• Working with clients including J&J, Pfizer, & Pizza Hut in devising a strategic direction for the brands
2012 : Interned at Adcom Zenith Optimedia (Pvt) Ltd - Strategy & Planning
• Experience in Brand development & Communication Planning for brands including Omore & Engro fertilizer
• Assisted managers on developing brand communication strategy for brands like Tarang, Telenor & Samsung
2011 : Interned at ZONG (China Mobile Co.) - Trade Marketing
• Ensure quality and timely execution of all trade marketing activities of the vendors
• Planning and development of all localized sales promotion activities in consultation with local S&D teams
2010 : Interned at H2o, a Post Production House
• Worked on New Product launch & Advertisements
• Assisted directors and producers in Production, animation, and editing of various Commercials
2009 : 6 week social internship at Dar-ul-Sukun

Extra-Curricular Activities
• Team leader IMARC 2011
• President Omore Adwar 2012
• Supervised the launch of a global brand in the P&G Business Launch Competition 2011
• Led a successful 360 degree marketing campaign for Lipton (Lipton Talent Hunt 2012)
• Executive Council member Marketing Club 2011-2012
• Captain School Cricket Team 2007-2009