Muhammad Umer Irfan

Academic

Career

Verbatim text

Muhammad Umer Irfan
Marketing
021-35835128, 0321-2334851
umer.sharfuddin@gmail.com
Date of Birth: April 10, 1991

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.15* (81.63%)
Intermediate | 2009 | Institute of Business Education | A (78%)
Matriculation | 2007 | Arts & Science Academy | A1 (83%)
*CGPA up to the 6th Semester

Elective Courses
Brand Management, Advertising, Retailing, Consumer Behavior, Supply Chain Management and Services Marketing

Major Term Papers I Reports I Projects
• Case Study on Barclays in Pakistan & the difficulties faced in launching and sustaining new products.
• Report on Capri Soap - How a local brand competes with stiff international competition.
• Information Lifecycle management at TCS Sentiments Express Pakistan.
• Report on Assessing the Impact of CSR activities of a company on the Buying Behavior of consumers in Pakistan
• Crisis Management at the Pakistan International Airlines.
• The Offset Printing Business in Pakistan - A report on the difficulties & implications of operating in an unstructured industry
• Analysis of the Cement Industry of Pakistan based on Porter’s Five Forces and the Diamond Model

Work Experience
Jan 2012 - to Date :Print Line Packages, Karachi, Pakistan: Marketing Officer
• Marketed the company and brought in new clients - Brought business worth PKR. 1.5 million individually in one month.
• Developed systems for business process automation - Brought down order processing time by 25%.
• Developed a Swift Communications Protocol for client servicing – Brought down query response time to 30 minutes
Sep 2012 - to Date :Southshore School for A. Level Studies Karachi, Pakistan: Communications Trainer
• Trained over 50 students in the realm of public speaking, debates and Model UN.
• Created and delivered 2 personal development programs in verbal and non-verbal communication.
• Took the total public speaking awards won by students from 4 to 38 in one year.
• Created a resource pool of trained students who represented the school in over 11 competitions in the calendar year.
July 2012 - Sep 2012 :Engro Foods Limited, Karachi, Pakistan: Intern, Dairy Omung Portfolio, Marketing Department
• Assessed the effectiveness of the Consumer Relations function across 4 brands with a spend of over PKR 30 million
• Identified lags in urban distribution channels and formulated correction strategies taking advantage of market shortages
• Analyzed the feasibility of entering into new regional markets worth USD 419 million highlighting high potential product variants
• Created data gathering market visit instruments that aided trade marketing teams in increasing efficiency of survey counts and reducing time lags

Extra-Curricular Activities
• Served as President, Model United Nations IBA Karachi (MUNIK) 2013 (Raised Rs. 4.9 million and brought in 1200+ participants)
• Chaired debates at the Model United Nations Turkey (MUNTR) 2012, Antalya, Turkey. (Size: 1700 participants, 170 universities)
• Participated in the HULT Business School Global Challenge, 2012.
• Served as Vice President, Corporate Affairs, The Coronation 2011. (Launched first social sciences conference by IBA)
• Winner at Harvard World Model United Nations (WorldMUN) 2011, Singapore. (Size: 2200 participants, 270 universities)