Paras Abbasi

Academic

Career

Verbatim text

Paras Abbasi
Marketing
022-2653226 , 0308-3073229
parasabbasi@gmail.com
Date of Birth: Dec 5th 1991

Educational Qualifications:
BBA | 2013 | Institute of Business Administration, Karachi | 3.39* (85.33%)
Intermediate | 2009 | County Girls College, Hyderabad | 84.18%
Matriculation | 2007 | ABKA High School, Hyderabad | 88%
*CGPA up to the 6th Semester

Elective Courses
Advertising, Brand Management, Consumer Behavior, Strategic Marketing and Services Marketing.

Academic Achievements
• Second Position in Pre-Engineering Hyderabad Board (2009)
• Distinction in Matriculation in School (2007)
• First position in essay writing competition on “Impact of Pesticides on Human Health and Environment” throughout Pakistan organized by NARC (National Agricultural Research Council), 2008

Major Term Papers I Reports I Projects
• Prepared and presented a case study on Djuice’s Campaign ‘Khamoshi ka Boycott’. (2012)
• Prepared a report on Impact of Social Networking sites on Business Marketing. (2012)
• Prepared and presented a case study on the repositioning of Strepsils (Lozenges). (2012)
• Presented a report on how brand concepts are used in developing campaigns through an Integrated Marketing Communication (IMC) perspective. (2012)
• Prepared a business plan of Milk Pasteurizing Unit. (2012)
• Did a case study on methods of recruitment at Engro Foods. (2011)
• Researched on the add/drop week of IBA and indicated the weaknesses of the system which were taken into consideration while preparing the timetable of the fall semester (2009) and reducing the clashes between the classes of students. (2010)
• Analyzed, prepared and presented a report on the tobacco sector of Pakistan through the Porter’s model. (2010)

Work Experience
July 2012 - Aug 2012 : 6 week internship at HUM Network - Marketing Department
• Worked on the launch of HUM 2 and HUM Network’s Ramadan Transmission.
July 2011 - Aug 2011 : Volunteered at Strengthening Participatory Organization (SPO).
June 2010 - Aug 2010 : 6 week internship at Allied Bank Limited
• Work on the promotion of Allied rising Star.
Aug 2011 to Present : Volunteer at possibilities Pakistan (A Student-run organization by Pakistani students).
Sept 2012 - Jan 2013 : Research Assistant for the Chairperson - Marketing Department.

Extra-Curricular Activities
• Treasurer IBA Girls Hostel (2011-12)
• Director Creatives, Coronation 2012 (Mega event of IBA Social Sciences Club)
• Member Editorial Board of Perspectives, Magazine of IBA Media and Publications Society (2011-12)
• Member of Editorial Board of IBA Entrepreneurship Society’s Journal ‘Enovate’ (2011-12)
• Manager Creatives, IBA Youth Festival (2012)
• Vice President Creatives department of “RB-We made it!” an ad making competition organized by Reckitt Benckiser in collaboration with IBA Media & Publications society (2010).
• Director Communications at I-MARC, IBA Media & Publications Society (2012)